Hi,I am a professional passionate about challenges and opportunities to transform businesses and people. I have more than 15 years of experience as a leader that led me to be today Operations Director at Redeface, a company that stands out in the market for the quality and comfort of its services and for being a reference in innovation and technology in the area. Furthermore, I have extensive experience in other areas such as R&D, IT project, Production, PPCP, Commercial and Competitive Intelligence, acquired in multinationals such as Gerdau, where I led production, continuous improvement and logistics areas and projects.My education was focused on business and people management, always using innovation as one of the root for results. I also have skills in research, negotiation and development of new products and solutions.During my journey I had the opportunity and honor to mentor talents in executive pipeline development, sharing all my knowledge and learning from them. These deeper teaching experiences made it even more evident how much we learned by sharing all our knowledge.Thank you for getting to know me better!
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Operations DirectorRedeface Oct 2020 - PresentRecife, BrazilStrategic planning, company business plan and support on objectives and goals management (increasing 38% of revenues in 2022 and 19% in 2023).Special project: Business Road Map - turning a small business into a scalable venture for a larger size company (management professionalized; effectives and standardized controls; processes digitalization; customer experience).Manage marketing strategy, by traditional and digital channels, based on the dental health market. Reduce the customer acquisition costs, keeping leads profiles up to date and capturing new business opportunities -
Mill Logistics LeaderGerdau Mar 2019 - Sep 2020Northeast, BrazilManage inventory of final and intermediate stock, supplying production lines, definition and control of Budget and KPIs related to logistics and customer service; Flow of materials control in the mill, with Compliance agreement;Dissemination and training of Gerdau's cultural transformation, also with other teams, developing the identified attributes; Development of successors and new leaders for the business. Mentoring people from other teams and mentored by a Senior Head. -
North And Northeast Ppsc Regional ManagerGerdau Sep 2016 - Feb 2019North And Northeast, BrazilInterface between industrial units, commercial team and Customers; Scheduling and supplying the production units, market monitoring, portfolio and customer service.The department was awarded the best PPSC (production planning, scheduling and control) department with historical results of productivity and costs in 2017 and 2019.
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Regional LeaderGerdau Mar 2015 - Sep 2016North And Northeast, BrazilManagement team of technical project with over 50 employees supported by a work group (team building) and individual (feedback and development plan) development;Interface between industrial units, commercial team and Customers;Implementation and management of a national Lean Office culture;
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Head Of ProductionGerdau Oct 2014 - Feb 2015North And Northeast, BrazilCoordinating the production daily routine with a team of over 15 employees;Team management supported by work group (cell meetings) and individual (feedback) development;Development and implementation of maintenance and productivity improvements;Implementation of Lean and 5S in factory unit;
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Industrial Improvement AdvisorGerdau Apr 2014 - Sep 2014Recife, BrazilHeading industrial unit improvement projects through Problems Solution Group (PSG/GSP) and development of individual ideas;Development of structured routine of the production team focused on leveraging the unit's strategic indicators;Team with over 10 people in collaborative work, without hierarchy.
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Senior Program ManagerGerdau Mar 2012 - Apr 2014BrazilA 26-month project, implementing an APS software in all Brazilians regionals, leading 5 people and interacting with around 40 stakeholders to ensure the success of the project, increasing assertiveness and production availability in addition to significantly reducing inventory costs
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Junior EngineerGerdau Jan 2011 - Feb 2012Recife, BrazilManagement of production routine in new factory unit;Development and improvement of production;Coordination of production planning and control (PPC) with 4 direct employees;Factory unit management (as plant manager surrogate) with 17 direct employees
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Entrepreneur / Development ManagerSiergo Jul 2008 - May 2011BrazilResearch and implement an aviation company focused on providing low-cost flight simulators (-80%) with superior features and more realistic to those already existing on the Brazilian market, speeding up and making pilot training cheaper.Developed an interface software between the equipment and the flight platform that created specific training plans with real failure statistics, also augmented reality with LCD digital gauges + accessories/buttons/joystick + panel.
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TraineeItamaracá Transportes Sep 2010 - Dec 2010Recife, BrazilMonitoring the visual aspect of the bus fleet;Internal audit compliance with ISO 9001 and ISO 14001 standards;Support in the development of VW automated transmission
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TraineeVitarella Dec 2006 - Dec 2008Recife, BrazilStandardization of production costs controls, from manual to online spreadsheets and KPIs of Supplies and the buyers efficiency management.Projects: Management of loss control (byproduct), reducing 12% in industrial losses, being 1st place in the GMF Seminar and acquisition costs in general materials, reducing purchase costs by 21%.
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Team Captain And Suspension And Steering DeveloperMangue Baja - Ufpe Apr 2003 - Oct 2005Recife E Região, BrasilProject where undergraduate students of Mechanical Engineering design, develop and build a single-seat off-road vehicle to participate in a competition held annually by the Society of Automotive Engineers (SAE).For two and a half years, I was able to gain experience of teamwork, leadership, coordination and recruitment of people, as well as apply engineering to real situations of a simple, functional and low-cost project.During this period our team reached the 1st place in Mass Production Possibility, Project accordance and Operator Comfort in X SAE Brazil Petrobras MINI BAJA and general 4th place in XI SAE Brazil Petrobras MINI BAJA that had more than 70 competitors, this being the best team result so far this year.
Pedro Lacerda Education Details
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Engineering -
Grupo Premiapão - Raphael MattosBusiness Scalability Mentoring
Frequently Asked Questions about Pedro Lacerda
What company does Pedro Lacerda work for?
Pedro Lacerda works for Redeface
What is Pedro Lacerda's role at the current company?
Pedro Lacerda's current role is People & Business Manager.
What schools did Pedro Lacerda attend?
Pedro Lacerda attended Laureate International Universities, Federal University Of Pernambuco, Grupo Premiapão - Raphael Mattos.
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Pedro Lacerda
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Pedro Lacerda
Senior Solutions Engineer @ Github | Adjunct Professor, Devsecops EngineeringSão Paulo, Sp3elogroup.com.br, gmail.com, brava.org.br5 +316504XXXXX
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Pedro Lacerda
Dubai, United Arab Emirates3randstad.cl, hays.com, kellyservices.com
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