Bleading Ltd. is a service design and research consultancy focused on Customer Innovation through Social Catalysts that facilitate Ana-Social interaction. Peter Stepman is the face behind Bleading Ltd. and is an Ana-Social [analogue social] Technologist with a wide range of experience working with multinationals like Warner Bros., Nokia and Siemens and start-up technology firms. Peter has also worked in higher education as a researcher and lecturer in Marketing, Strategy & Planning, Innovation and Service Design.

Lecturer in the Creative Business Domain for the BA programs in International Music Management and International Media and Entertainment Management.

Responsible for managing one of the largest 3-year BA degree programmes at the LCF Fashion Business School with over 450 students. As a Senior Lecturer, I lead and teach modules on Innovation, Business Strategy, and Research Methods.

BA (Hons) Global Management: Lecturer in Service Design Management, Branding, and Organisational Politics -- and Dissertation SupervisorMA Global Management: Lecturer in Research MethodsMA Luxury Brand Management: Lecturer in Research Methods

BA (Hons) Advertising Programme: Lecturer in Advertising Planning & Strategy

BBA International Business and Management Studies: Lecturer in Marketing and Research Methods

We believe the future of service industries is to deliver emotionally rewarding customer experiences that are powered by transparent technology and processes. Through understanding customer preferences, companies have the opportunity to delight customers. And a delighted customer is a loyal one.Our future will always be human and analogue, and that's what we love!

As part of the VC's incubation group, my role comprised an end-to-end Research & Innovation approach focussing on the future of digital entertainment and personal data. These are the key parts of the process that I directed:1: Research & Discovery:Through a review of academic research, marketing trends, industry reports, and expert commentary, the process of Research & Discovery is ongoing and aims to focus and expand areas of potential innovation and growth for the WPSChallenger Group. 2: Concept Creation:Once a focus area has been defined, potential concepts are generated and evaluated for further steps in the process. This includes analyzing the consumer value proposition and general assessment of market potential.3: Concept Development:The concept is developed in more detail, looking closely at features, benefits, and business models, resulting in a functional specification, which can be paired with a technical specification working closely with the Challenger technology department.4: Concept Prototyping & Testing:Functional prototypes are developed for most concepts for the purpose of demonstration and consumer testing. Through this process, user experience and functionality may be checked and fed back to the Concept Development stage for further improvements.

Lecturer and Researcher in the International Media and Entertainment Management Bachelors Program at the University with concurrent work on a doctoral research proposal in Communication Research focusing on Computer Mediated Communication and Social Networks.Courses taught:--Online Interactive Marketing--Marketing Communication--Direct and Database Marketing--Creativity and Concepting--Interactivity / Human Computer Interaction--Masters course in Communication TheoryOther duties as lecturer:--Graduation Thesis Supervisor--Work Placement Supervisor--Class Mentor--Curriculum Development

Jamba! GmbH (aka Jamster!) is the global mobile entertainment division of VeriSign Corp. I lead the Innovation Team (R&D) looking into the future of youth-oriented mobile entertainment. Within the team, we conduct informal research, lead ideation sessions for new concept development, produce concept specification, and lead the technical development process in order to create a final product ready for market. Our focus is on coupling new mobile technologies (i.e. Smartphones/Symbian/S60) with innovative content-based concepts to create entertaining and innovative new mobile experiences.

Was in charge of the ideation and concept creation process for future-oriented mobile phone devices and services.

Held various positions in Marketing and Consumer Insights at Nokia Mobile Phones HQ in Helsinki.

Held various positions in Warner Music Group companies, always focusing on innovation development in the online internet area.