Bleading Ltd

Bleading is focused on Customer Innovation. We help take people from consuming to connecting through Ana-Social Interaction Service Design. Ana-Social is short for Analogue Social Interaction, and it describes the face-to-face social interaction process. In today's digital social media focussed world, Ana-Social is the new (old) social and, with the aid of digital tools, brings people together in real life for positive affective change. Bleading aims to be leading the world in concepts that focus on bringing Ana-Social innovation to life through the help of Social Catalysts. Projects such as Buffs and Shtotes exemplify this. Bleading offers Innovation and Service Design consulting with a focus on Ana-Social concepts that can be piloted and tested in a short to medium time frame. The process is based on qualitative consumer insight research methods and collaborative processes to achieve the best outcomes.