• Provide strategic advice on brand and marketing initiatives in a fast paced, dynamic environment. • Establish French translation standards and procedures, ensuring that marketing communication products are on brand and connected with WestJet's French-Canadian market. • Oversee French adaptations of all annual branded videos for WestJet campaigns, including Christmas Miracles, April Fool’s, Community Investment, etc. • Build and manage strong partner relationships with vendors involved in the success of the team’s operations. • Lead a team responsible for translating over half-million words a year. • Manage Language Services budget and statistics, communicating this information to upper management. • Assess and improve tools and processes to increase efficiency, leaning out daily operations• Monitor and track revenue generated from WestJet French sales channel for annual sales statistics.

• Work closely with a team of subject matter experts (SMEs) to build and execute action plans for each initiative, including communications, change management, technical execution, post roll-out KPI tracking, etc.• Observe in the field (i.e. at the airport) to find ways to improve processes, increase ancillary revenue, and reduce fuel consumption across WestJet’s fleet.• Work closely with upper management and various teams to keep track of the program objective to save $200 million dollars company wide. • Create a credit card campaign to promote the WestJet Mastercards to increase WestJet’s revenue.

• Provide key advice on brand and marketing initiatives• Contribute to the social media content calendar• Upload blog posts • Make key decisions in a high pace environment related to the overall use of French at WestJet.• Establish French translation standards and procedures in order to ensure that the products provided to WestJet's internal clients are uniform, on brand, and connect with WestJet's French-Canadian market.• Attend Emergency Response meetings and be available after-hours as a first contact person for French translation in the event of an ER activation.• Monitor and track revenue generated from WestJet French sales channe for annual sales statistics.• Build and manage relationships with the vendors involved in the success of FLS operations.• Assess and improve FLS tools and processes to increase the efficiency of daily operations.• Manage FLS budget and stats and communicate this information to upper management.• Support FLS advisors in fulfilling time-sensitive requests received from several internal clients by working in the FLS master inbox when the workload is higher than usual.• Provide strategic guidance to various teams about reaching and connecting with the WestJet French-Canadian market.

• Create, translate, proofread and edit guest-facing content. • Represent the French language perspective on various project teams. • Work towards EN-FR parity for all guest-facing content and develop content strategies when parity is not attainable. • Adapt creative content to reflect the WestJet brand and the French-Canadian market. • Maintain translation memories and terminology database to ensure content is consistent and conforms with the aviation industry and Canadian communications guidelines. • Write in various styles (expository, persuasive, descriptive, etc.) for various mediums (web, print, audio/video, social media, etc.).

• Reprensent WestJet Vacations and ensure that its guests have an amazing vacation.• Help WestJet Vacations guests when needed and be available 6 days a week, 24 hours a day.• Give briefing the WestJet Vacations guests at many hotels, in Negril and from Montego Bay to Ocho Rios.• Welcome WestJet Vacations guests at the Montego Bay airport. • Maintain and build great relations with hotel partners and Jamaica Tour Limited, WestJet Vacations official tour provider.

• Create, translate, proofread and edit guest-facing content. • Represent the French language perspective on various project teams. • Work towards EN-FR parity for all guest-facing content and develop content strategies when parity is not attainable. • Adapt creative content to reflect the WestJet brand and the French-Canadian market. • Maintain translation memories and terminology database to ensure content is consistent and conforms with the aviation industry and Canadian communications guidelines. • Write in various styles (expository, persuasive, descriptive, etc.) for various mediums (web, print, audio/video, social media, etc.).