Pat Power Email and Phone Number

Seasoned and well rounded marketing, sales and communications professional Have handled all marketing functions, built some amazing teams, and delivered successful projects and exciting innovations, I am looking to hook up with a great or growing brand – where I can become an integral part of the team, understand and articulate the vision, roll up my sleeves and deliver mutually fulfilling success. Exploring all options - to find the perfect fit!

2nd level technical support to key accounts and applications / solutionsITIL Foundations V5 certified

All marketing and communications for a b2b manufacturer/distributor distributing through independents & mass merchants. Led a team of 6 direct reports; o Developed a new, rapidly expanding sub-brand of “green” products (Enviro-Paintware) which now represents 14% of all Dynamic sales - during its first 24 months. Leveraging the popularity of a few “niche” products now provide a “foot in the door” for the complete company offering. Key support elements include consistent packaging, targeted advertising, public relations campaign, and sales support materialso Re-launched the mission critical line-up of core “applicators”, which involved new packaging, and full development of sales presentation o Introduced the discipline of research working with internal and external resources to measure satisfaction, define brand positioning and measure equity •o Refined packaging, launched new products and delivered fresh advertising creative. o Introduced new communication tools for field sales and customers

Accountable for the planning, development, production and delivery of Canadian specific marketing plans. Responsible for the management of relationships with up to 50 key vendors, including advertising agency, research partners, and direct mail, fulfillment and production houses. Maintained relationships with administration, operations, field sales and senior management. • 2007 Marketing Plan: Planning, negotiation and making recommendations for 2007 Canadian specific and integrated North American plans. Made concrete recommendations to senior management on key North American initiatives and in the development of new processes to ensure long-term growth, continuing profitability and retention of market share. • 2006 Canadian Marketing Plan: Planned, developed and delivered new TV creative, magazine inserts, media plans, on-line advertising campaign and 4 Retail Events. Exceeded sales targets, despite a significant cut in marketing budget. • Sales support: Strategically developed marketing and sales support materials to assist the sale force and retailers in exceeding Canadian gross sales target of almost $1xx million. Wrote, created, adapted and / or oversaw all correspondence, launch and sell-in materials to sales force and independent retailer network

Reported directly to VP, Sales and Marketing: responsible for managing marketing services, special initiatives, annual business and marketing planning process, sales presentations, and retailer conferences.• Integral member of high performing, world class sales/marketing team that fostered the transformation of a traditional, 100 year old Canadian brand into a “Superbrand” - (#1 consumer paint (PMB) – Canada’s most trusted paint brand (Readers Digest). Led the process for assessing, planning and capitalizing on emerging opportunities. • Member on a team that developed and introduced a Style Guide and Brand Charter, which captured, standardized and defined the character of the Benjamin Moore brand; this consistency and integration allowed a perception of exposure well beyond their 3% share of voice. • Designed and launched programs and products including “Big Chips”, which turned a traditional expense into a “budget stretcher” or profit center for both the company and their retailers. Royalties on Big Chips typically re-funnel over $125,000 back into the budget each year. • Initiated and implemented the evolution and launch of the Designer Classics colour palette – a niche palette of 231 colours that now represents over 46% of BM colours specified by DIY consumers• Key member of team that developed award winning, integrated, ‘spiral marketing’ campaigns that tied in-store P-O-P and Retail Events together with colour marketing, national TV advertising, P/R, web support and national magazine inserts. When BM introduced a charge for Retailer P-O-P in 2006, 96% of the Retailers participating were retained.• Led a team that developed, aligned and maintained an innovative, sliding scale and principled approach to the Retailer co-op policy. This allowed Benjamin Moore to maximize and focus the value of their co-op expense, which at 3.4% of gross sales (further matched by Retailer funds) represented the largest single marketing expense.

Accountable for building and enhancing the strategic customer management process. Led and coordinated the inter-face between Sales and Marketing, specifically the annual planning, budgeting and forecasting processes. Led teams of 3 Field Sales Managers and advisory team of 6 sales representatives; ensured efficient field communications • Developed some of the industry’s finest sell-in presentation packages for marketing programs, promotions and launches• Account management; serviced a small sales territory – including sell-in of all company programs, concepts and processes • Led the business planning process. Negotiated and developed annual sales forecasts and marketing plans - ultimately winning double-digit market share in every part of the country, in a very mature industry.• Energy and agility to lead, adapt and thrive through transition to a new sales and marketing structure and approach• Produced a series of major, national symposiums that reached almost half of Benjamin Moore’s network of 850 independent Retailers (member of MPI). Two of these conferences earned a delegate satisfaction rating of over 94%. • Managed the colour tools portfolio, (which, approaching 2% of gross sales, represented a major expense); this included the execution and launch of a major new colour offering and a number of industry innovations

Increasingly more responsible positions within an integrated sales and marketing department; trade marketing, brand development and communications.