Charmi Patel Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Canada

- Lead the marketing automation roadmap for the US & Canada Transportation and Electronics Business- Developed programs for lead nurturing, lead scoring, sales enablement, and lead management- Implemented scalable, repeatable, and comparable methods of measurement and performance tracking- Developed controls on all data inputs and outputs to drive data cleanliness - Used data and testing to optimize and improve email content and targeting for customer communications- Served as the subject matter expert on marketing automation best practices

Mumbai Area, India

Performer of the Year, 2017 | Best Team of the Year, 2018 | Employee of the Month, Sep 2019- Marketing and design strategy, GTM strategy, budget planning, PR and brand building. - Hired and managed vendors, agencies, interns, marketing associates, and graphic designers.- Successfully launched 2 website versions, 4 dashboard modules and one B2C app for the US market.

- Edited and managed in-app and digital marketing content for Hook, a B2C product discovery app.- Scaled Daily Active Users (DAU) to 20,000 within two months of the soft launch.- Designed and executed editorial and creative direction across all platforms for Hook.- Guided social media, influencer marketing, affiliate marketing, and PR efforts to grow the app userbase and reduce bounce rates to 12% against the industry standard of 28-46%.

San Marino

- Conceptualized 12 trend directions for the Spring/Summer 2018 Trend Report.- Researched cross-disciplinary trends and interviewed creatives, artists, and designers to identify and present emerging creative influences.- Provided imagery and editorial support for articles and trend book.

Pune, India

- Designed catalog collections for luxury menswear- Supervised product development and order delivery- Conducted and converted bespoke consultations boosting sales growth by 47% in 8 months- Styled catalog photoshoots and VM

Master Of Business Administration - Mba

Masters

Bachelors In Design

Senior Secondary (Cbse Board)