- Engineered and implemented ETL processes for Sales Datamart creation, leveraged Tableau and SQL to enable comprehensive analysis and tracking of sales Key Performance Indicators (KPIs) across product categories, RFM (Recency-Frequency-Monetary) customer segments, and new versus repeat transactions from Point of Sales (POS) data, and reduce data accessibility time by 50%, deriving actionable insights for strategic decision-making.- Developed and implemented NPS (Net Promoter Score) metric for tracking and elevating the abilities to gauge customer loyalty and derive actionable insights from feedback for continuous improvement initiatives, resulting in a 10% increase in customer satisfaction.- Improved marketing effectiveness by creating customer segments for precise targeting, reducing customer acquisition costs, and driving an 80% increase in campaign engagement.- Optimized query performance, by performing Root Cause Analysis (RCA) to reduce dashboard load time by 40%.- Enhanced cross-selling effectiveness by conducting Market Basket Analysis, unveiling patterns of frequently co-purchased items and subsequent purchasing.

- Developed questionnaires for 14 FMCG projects by translating client objectives and analyst data needs into survey questions.- Expedited pre-field work for 4 complex projects by programming surveys on an internal tool, resulting in significant time savings.- Collaborated with cross-functional teams to plan and execute pre-field and in-field work, ensuring on-time project delivery.- Assessed 25+ concept boards, providing valuable client feedback for effective communication of ideas.

- Reduced bid processing time from 24 to 8 hours by optimizing workload distribution and implementing effective communication strategies.- Analysed vendor rejection reasons, creating monthly reports using SQL database, Vlookup, and pivot tables.