Digital Marketing Manager
Faridabad, Haryana, India
As the Digital Marketing Manager at Gautam Ayurveda, I was responsible for driving the digital marketing strategy and execution to enhance brand awareness, engagement, and customer acquisition. My role encompassed a wide range of responsibilities, including:- Strategic Planning: Developed and implemented comprehensive digital marketing strategies aligned with business goals, leading to a 30% increase in online sales over two years.- Content Marketing: Directed the creation and… Show more As the Digital Marketing Manager at Gautam Ayurveda, I was responsible for driving the digital marketing strategy and execution to enhance brand awareness, engagement, and customer acquisition. My role encompassed a wide range of responsibilities, including:- Strategic Planning: Developed and implemented comprehensive digital marketing strategies aligned with business goals, leading to a 30% increase in online sales over two years.- Content Marketing: Directed the creation and distribution of high-quality content across various platforms, boosting organic traffic by 50%.- SEO & SEM: Optimized the company website and executed successful SEO and SEM campaigns, resulting in a 40% improvement in search engine rankings and a 25% decrease in customer acquisition costs.- Social Media Management: Managed and grew the company's presence on key social media platforms, achieving a 45% increase in followers and a 35% increase in engagement rates.- Email Marketing: Designed and executed email marketing campaigns that increased open rates by 20% and click-through rates by 15%.- Analytics & Reporting: Utilized tools like Google Analytics and social media insights to track performance metrics, providing actionable insights and recommendations to improve campaign effectiveness.- Team Leadership: Led a team of five digital marketing professionals, fostering a collaborative environment and driving professional development within the team.- Collaborations & Partnerships: Established and maintained partnerships with influencers and other brands to expand reach and credibility within the market.- Innovation & Trends: Stayed ahead of industry trends and implemented innovative strategies, including video marketing and influencer collaborations, to keep the brand competitive.My tenure at Gautam Ayurveda was marked by a commitment to leveraging digital channels to create a strong online presence and drive business growth. Show less