Patience Ray Email & Phone Number

Provo, Utah, United States

Brand Growth & Audience Expansion: Partnered with BYUtv's Marketing Team, resulting in a 2,000% follower increase on Instagram and 500% on Facebook for the show Relative Race, contributing to a steady monthly streaming viewership exceeding 1 million. Revitalized previously stagnant brand channels, consistently achieving remarkable growth across multiple show brands.Strategic Content Leadership: Lead a team of 10-12 social editors and strategists in developing social-native, short-form video content for high-visibility platforms, including Instagram, TikTok, YouTube, and Google’s Performance Max campaigns. Collaborate with marketing managers on developing and executing promotional assets, production strategies, and content alignment across 15+ unique shows, ensuring audience resonance and platform relevancy.Data-Driven Mentorship: Partner with and mentor Marketing Managers in building data-informed video content strategies, enhancing communication with internal teams and external partners, and supporting content creators and influencers with targeted audience insights, leading to improved segmentation and campaign validation.Social Listening & Audience Engagement: Implement advanced social listening techniques through platform comment analysis, direct fan interactions, and in-person events to glean actionable insights into audience preferences, enhancing content relatability and engagement.

Utah, United States

Cross-functional Project Leadership: Co-leading BYUtv's extensive transition to YouTube, overseeing brand strategy and product management while balancing roles as team manager and video marketing strategist. This initiative positions BYUtv for higher brand visibility, increased audience engagement, and future social-first content development.

Salt Lake City, Utah, United States

Creative Content Development: Led and guided a team of full-time and freelance content creators in producing social media marketing videos tailored to brand identity and target audiences. Directed end-to-end production, from video concept and script development to final post-production.Community & Partnership Development: Built meaningful relationships with local artists, recruited industry speakers for networking events, and developed community partnerships to extend brand reach and visibility. Contributed to networking initiatives that generated new leads and amplified community engagement.Brand Identity & Marketing Strategy: Designed and maintained a consistent visual brand identity for Fatfish Media, overseeing the development of marketing materials, including RFP presentations and event marketing assets, such as jumbotrons, arena marquees, and public display videos.

Salt Lake City, Utah, United States

Salt Lake City, Utah, United States

Salt Lake City Metropolitan Area

Summer contract with Monument post production team. My responsibilities included:• Ingest footage from hard drives and name footage using ShotPut Pro and Name Mangler.• Organize camera footage on Monument's server using their specific filing system.• Create sync maps in Tentacle from multi-cam footage and import into Adobe Premiere. • Use Transcriptive to generate SRT files for subtitles and import into Premiere Pro. • Export subtitled sequences to producers for paper edits. • Cut b-roll sequences for in studio interview segments of episodes. • Maintain ingest reports and updated the Monday.com project boards.• Communicate with field editors via Slack and transfer assets to finishing editors through Frame.io

Provo, Utah, United States

Video Editor, After Effects Logo Animator, and Second Camera.

Auburn, Alabama Area

Columbus, Georgia Area

• Compiled and managed organization of digital assets and graphics library.• Authored internal communication plans and led execution. • Wrote, edited and published content on internal and external social media platforms such as Instagram, Facebook, LinkedIn, Twitter, and Social Chorus, utilizing Sprout Social. • Filmed and directed executive leadership interviews for publication on internal media platforms. • Designed graphic elements on Canva for internal communications.

Auburn University, Alabama

Auburn, Alabama

Managed and edited daily Facebook and Instagram posts for 5 local businesses in the Auburn-Opelika area. Using Buffer, I developed content strategy and mapped postings 1-2 months in advance. I worked with local photographers to capture and improve the brand voice of each company.