Pat Johnson's creative place is at the intersection of business, life and design.A 25-year brand veteran, she’s principal of Ammonista – a unique consultancy that merges purposeful business vision, brand strategy and product development.Transforming future trends and cultural insights into authentic and often disrupting business strategies, Pat helps Founders and CEOs create brands of significance. An entrepreneur herself, she brings thought leadership to global health, energy and technology companies – has served as an Entrepreneur-In-Residence for a high-tech investment firm - and advises many start-ups. Inspired by her cultural heritage and personal health events, an area of particular interest to Pat is alternative medicine and holistic health. Foreseeing the continuing ‘upstream’ focus of the health care industry, she founded Root Whole Body, a whole body health concept that brings together natural medicine and preventative wellness all under one roof.Prior to Ammonista, she directed some of the best brands in the business, as founder/CEO of nationally-acclaimed creative ad agency NORTH.Specialties: company vision | mission, business strategy, brand positioning | development, product development, business plans, naming and identity, company retreats and strategy sessions