Patrick Mcinerney

Patrick Mcinerney Email and Phone Number

Director, Partnerships and Operations @ Greenfly
Sarasota, FL, US
Patrick Mcinerney's Location
Sarasota, Florida, United States, United States
Patrick Mcinerney's Contact Details
About Patrick Mcinerney

Patrick McInerney is a dedicated runner, avid traveler, and visionary digital marketer with a passion for living in the moment and creating lasting memories. He began his career in 2012 as the Director of Marketing and Innovation at RAM Racing, where he played a pivotal role in expanding the company from 8 to 50 running events, including the Hot Chocolate 15k/5k in Chicago, one of the top five largest running events in the United States. Under his leadership, five races ranked in the top 20 by attendance nationally. After successfully expanding RAM Racing, Patrick moved to their sister company called EnMotive as the Director of Business Development for EnMotive, the technology division of Gannett USA. Patrick was focused on driving new revenue streams and growth through innovative technology solutions. Gannett USA operates over 400 events across North America, with more than 120 endurance events, including the Hot Chocolate series, Detroit Free Press Marathon, and RAGBRI. The core objective is to create and execute race experiences that evoke unforgettable emotional connections from start to finish.Patrick's commitment to creating memorable race experiences has earned recognition for best swag, medals, and 5k events across multiple races. He is passionate about elevating every aspect of an event to ensure a seamless and memorable experience for participants and sponsors alike. EnMotive’s comprehensive technology offerings—encompassing registration, timing, photography, marketing, and production—are designed to provide race directors with seamless access to all essential features in one integrated platform.

Patrick Mcinerney's Current Company Details
Greenfly

Greenfly

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Director, Partnerships and Operations
Sarasota, FL, US
Website:
greenfly.com
Employees:
101
Patrick Mcinerney Work Experience Details
  • Greenfly
    Director, Partnerships And Operations
    Greenfly
    Sarasota, Fl, Us
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  • Greenfly
    Director, Partnerships & Operations
    Greenfly Sep 2024 - Present
    San Diego, California, United States
    -Drive Greenfly's vision to increase revenue through activating sponsorships and packaging our software with services. -Work will unlock broader opportunities in the Endurance and Mass Participation events-Source for all things sales & sponsorship related for the endurance space (running, cycling, triathlons, etc.).
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  • Enmotive
    Director Of Business Strategy
    Enmotive Jun 2018 - Sep 2024
    Buffalo Grove
    Lead strategic initiatives to drive revenue growth by leveraging cutting-edge technology and forging strategic partnerships with stakeholders and executives. Demonstrated expertise in translating complex principles into actionable strategies and delivering product demonstrations to diverse audiences. Highly organized with a proven track record of innovation, persistence, and achievement in meeting corporate objectives.* Developed New Revenue Streams: Pioneered the introduction of a photography service, integrating internal and third-party technologies to streamline the entire photography lifecycle. This service enabled real-time photo delivery to event participants, enhancing engagement.* Expanded Timing Division: Played a key role in assembling EnMotive's timing division through strategic mergers and acquisitions, growing it into the largest timing company in the U.S., timing over one million runners across 10 offices.* Envisioned and Launched EnMotive Hub: Spearheaded the creation of the EnMotive Hub, a runner engagement platform that reaches over 15 million people annually. This hub fosters community through the creation and sharing of photos, results, and event listings.* Optimized Operations: Designed and implemented a comprehensive back-end operations tool for event timers, streamlining operations from client marketing to event execution.
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  • Enmotive
    Director Of Propaganda And Innovation
    Enmotive Jun 2018 - Jun 2020
    Buffalo Grove, Illinois, United States
    Leveraged insights and technology from RAM Racing's EnMotive platform to enhance revenue generation for both RAM Racing and third-party events. Focused on innovation, client relationships, and the development of digital experiences.* Optimized Marketing Asset Management: Streamlined the EnMotive platform to enable seamless uploading and management of marketing assets, enhancing event SEO, engagement, and metrics through self-service tools for both social media and email marketing.* Client Relationship Management: Engaged extensively with clients through face-to-face interactions, leading partnering account teams to identify opportunities, architect solutions, and close new projects, ensuring exceptional outcomes for all stakeholders.* Virtual Experience Innovation: Played a key role as a stakeholder in developing and enhancing EnMotive's virtual experience offerings, resulting in over 250,000 virtual registrations within the first 10 months, setting a strong foundation prior to the COVID-19 pandemic.
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  • Ram Racing
    Chief Marketing Officer
    Ram Racing Nov 2013 - Jun 2018
    Buffalo Grove, Illinois, United States
    Directed all aspects of marketing and innovation, with a focus on business development and strategic implementation. Analyzed market opportunities and managed projects that supported the growth and business initiatives of RAM Racing.* Led National Marketing Initiatives: Managed a team responsible for the national marketing of endurance brands, including the Hot Chocolate 15K/5K race series, overseeing strategy, implementation, budgeting, and reporting.* Drove Growth Through Technology: Spearheaded key projects that advanced the company’s growth strategy through automation, digital engagement, and technology integration.* Multi-Channel Marketing Strategy: Developed and executed a multi-channel marketing strategy across 30+ races, leveraging behavioral and segmented data to significantly increase conversion rates.* Strategic Advisement: Provided strategic counsel and thought leadership across the company, optimizing existing operations and identifying growth opportunities.
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  • Ram Racing
    Business Strategy Manager
    Ram Racing Jan 2013 - Nov 2013
    Buffalo Grove, Illinois, United States
    Served as an internal expert on entrepreneurial innovation, conducting gap and opportunity analyses, and influencing operational processes. Collaborated with the CEO and senior management on strategy development and execution.* Streamlined Business Operations: Translated user requirements into actionable strategies to improve efficiencies across all business functions.* Strategic Planning Leadership: Facilitated the strategic planning process, managing key initiatives critical to business success.* Implemented Salesforce CRM: Developed and launched Salesforce.com CRM strategies, enhancing product development, budgeting, customer service, reporting, and marketing automation.* Reputation Management: Established a reputation management program to maintain a consistent online culture for RAM Racing.* Content Management System Implementation: Implemented a content management system to streamline and simplify the management of over 30 websites.* Intern Program Development: Created and managed a company intern program, fostering the development of top candidates for future employment.
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  • Ram Racing
    Participant Experience Representative
    Ram Racing Jun 2012 - Jan 2013
    Deerfield, Illinois
    Collaborated with the race experience department to meticulously plan, organize, and execute running events both locally and nationwide, ensuring seamless participant experiences.* Event Logistics Coordination: Worked closely with the Participant Experience Director to manage all logistical elements for successful packet pickups, including organization and distribution.* Customer Support: Provided comprehensive support to participants by promptly addressing inquiries via email and phone, ensuring all event-related questions and concerns were resolved.* On-Site Event Management: Managed the distribution of race bibs and goodie bags during packet pickups, ensuring accuracy and efficiency.* Warehouse Operations: Collaborated with the Warehouse Manager to oversee the loading, unloading, and storage of event-specific items, maintaining smooth operations.* Registration Assistance: Assisted in resolving registration issues, facilitating group registrations, and managing group packet pickups to enhance the overall participant experience.
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  • Larc Consulting
    Co-Founder
    Larc Consulting Jan 2010 - Oct 2011
    Detroit, Michigan, United States
    Led business development initiatives to improve sales and marketing effectiveness for mid-sized companies.* Secured Long-Term Client Relationships: Led business development efforts for a client, resulting in a long-term partnership with regional retailers across seven states and generating $1 million in additional sales.* Optimized Import/Export Strategies: Developed a high-volume import/export strategy for a client, achieving an 80% year-over-year cost savings.* Secured Venture Funding: Authored a business model that successfully secured $5 million in venture funding.* Restructured Operations: Implemented operational restructuring to achieve both immediate and long-term cost savings.
  • 4Preservation
    Field Manager
    4Preservation Apr 2007 - Dec 2009
    Greater Detroit Area
    Managed a team of 30 across Illinois, Michigan, and Missouri, overseeing performance management and human resource functions.* Launched Integrated Brand Campaigns: Developed and executed integrated brand campaigns that opened new business avenues and exceeded ROI goals by 30% despite economic challenges.* Coordinated Asset Management: Liaised with national and regional banks, including FHA and VA, to oversee the rehabilitation, maintenance, and preservation of their assets.

Patrick Mcinerney Skills

Marketing Business Development Management Leadership Sales Strategic Planning Social Media Customer Service Public Relations Marketing Strategy Social Media Marketing Event Management Microsoft Office Project Management Business Strategy Sales Management Strategy Forecasting Event Planning Retail Facebook Training Social Networking Product Development Sports Marketing Pricing Manufacturing Import Export Digital Marketing Digital Strategy Organizational Structure Email Marketing Integrated Marketing Brand Management Team Management Advertising Sponsorship New Business Development Marketing Communications Entrepreneurship Market Research Salesforce.com Customer Relationship Management Online Advertising Financial Analysis Logistics Salesforce Marketing Automation Crm

Patrick Mcinerney Education Details

Frequently Asked Questions about Patrick Mcinerney

What company does Patrick Mcinerney work for?

Patrick Mcinerney works for Greenfly

What is Patrick Mcinerney's role at the current company?

Patrick Mcinerney's current role is Director, Partnerships and Operations.

What is Patrick Mcinerney's email address?

Patrick Mcinerney's email address is pm****@****ive.com

What is Patrick Mcinerney's direct phone number?

Patrick Mcinerney's direct phone number is +122436*****

What schools did Patrick Mcinerney attend?

Patrick Mcinerney attended Depaul University, University Of Michigan.

What skills is Patrick Mcinerney known for?

Patrick Mcinerney has skills like Marketing, Business Development, Management, Leadership, Sales, Strategic Planning, Social Media, Customer Service, Public Relations, Marketing Strategy, Social Media Marketing, Event Management.

Who are Patrick Mcinerney's colleagues?

Patrick Mcinerney's colleagues are Daniel Newman, Garrett Herrmann, Humpri Azi Cabardo, Sheila Swanson, Even Elnar, Wallace Leung, Emily Kerekes.

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