Patricia Hudson Email and Phone Number

Since becoming an independent consultant to banks in strategic planning and marketing in early 2014, I have found the work highly rewarding and intellectually stimulating. I have applied my deep domain expertise in financial services to deliver insight to banks in strategic plan facilitation and development, brand strategy, marketing and public relations, product positioning, qualitative research, website design and content, and client experience. Recent engagements include: • Worked with a bank executive committee to establish a disciplined process for Strategic Plan implementation and performance reporting.• Led the senior sales team of a regional bank in the development of a market positioning and brand strategy for competitive differentiation, designed to achieve double-digit growth goals.• Directed client experience research enabling a small bank to benchmark their service quality and pinpoint improvement opportunities.• Reinvigorated marketing and public relations for a community bank emerging from a difficult period of credit losses and institutional cut-backs.• Developed a strategy and action plan to reduce a bank’s cost of funds by attracting low-cost core deposits to the institution.• Led website redesign for a regional bank to improve user experience, reflect bank values, and enhance brand identity Here are my skills in summary:Marketing executive with deep expertise in strategic planning and marketing leadership. Outstanding conceptual thinker and innovative leader with proven ability to achieve exceptional results across the broad scope of the financial services industry. Strategic plan facilitation, mission/vision/value development, tactical planning, and implementation. Classic marketing background including in-depth knowledge of branding, advertising, public relations, direct marketing, and social media. Highly skilled in project management, positioning, and strategic partnerships. Goal-oriented, results-focused, profit-driven.