Patricia D. Email & Phone Number

Philippines

Interior Design, Real Estate and Project Management Boutique Company- Leads the Accounts and Admin Team for the company- Chief Designer and Consultant for specialized projects

Australia

As part of the Leadership Team, I oversee the marketing and product planning / category management teams of the company.My key objective is to provide effective strategies, develop and execute SMART (Systematic, Measurable, Achievable, Realistic and Timely) plans, coach, mentor and take accountability for the overall performance of the marketing team against set metrics and targets.

Calabarzon, Philippines

An arts, crafts and hobbies online store that provides the local market a variety of product choices enabling both hobbyist and professional artists.As one of the managing partners, I handled the assortment of offerings, researched on new trends in the arts and crafts industry, implement marketing programs and coordinate with vendors for brand support and promotional activities.

Calabarzon, Philippines

- Directed business development strategies, fostering growth and client acquisition for an interior design firm.- Led design initiatives, ensuring innovative and client-centric solutions that enhance spaces and exceed expectations. - Cultivated strategic partnerships and client relationships to expand market reach and drive revenue growth.- Oversaw project lifecycle from concept development through execution, maintaining quality and meeting deadlines.- Managed design teams, fostering creativity, collaboration, and excellence in delivering exceptional design solutions. - Provided leadership in identifying market trends and opportunities, guiding business decisions and strategies.- Collaborated with stakeholders to align design outcomes with business objectives and client expectations. - Implemented design standards and best practices to uphold brand integrity and ensure client satisfaction. - Utilized industry expertise to drive continuous improvement and innovation in design and business development initiatives.

Nuvali

Established a specialized salon with partners in a local mall in the Philippines.Marketed as first-of-its-kind and was a well received concept prior to the pandemic.

Makati City

- Developed and executed strategic marketing plans to drive brand awareness and revenue growth. - Led digital marketing, advertising, client relations, and branding efforts with a dedicated team.- Built and maintained key relationships with clients, vendors, and industry partners.- Conceptualized and managed events from ideation to flawless execution, ensuring client satisfaction. - Directed event logistics and on-site operations to deliver memorable experiences.- Provided leadership and mentorship, fostering innovation and teamwork within the organization.

Makati, Philippines

- Managed end-to-end marketing communications campaigns for Avon Philippines across 600,000 representatives. - Collaborated cross-functionally with category teams, sales, and creative departments for seamless execution. - Monitored campaign performance metrics, analyzed KPIs, and optimized strategies for enhanced effectiveness. - Provided leadership to ensure campaign teams adhered to brand guidelines and fostered collaboration.- Maintained stakeholder communication to align objectives with business goals and gather feedback.- Stayed updated on industry trends and competitor activities to inform strategic decisions.

Makati

- Led marketing and communications strategies for top eyewear distributor to ensure cohesive brand positioning. - Developed and executed integrated marketing campaigns (digital, advertising, PR, events) to boost brand awareness and drive sales growth.- Managed visual merchandising to enhance brand visibility and customer engagement through compelling displays. - Coordinated with brand principals to align marketing strategies with brand guidelines, ensuring consistency.- Built relationships with retail partners to optimize in-store brand representation and increase sales.- Conducted market research and competitor analysis to inform strategic decisions and product launches.- Oversaw development of marketing collateral (POS materials, digital content) to support sales efforts.- Analyzed marketing and sales data to optimize strategies and enhance performance.- Managed targets, budgets, and resources effectively to achieve business objectives.- Provided leadership to foster creativity, collaboration, and excellence within teams.

Makati

Over-all division management for Ray-Ban (Philippines)- Product Planning- Marketing & Communications- Merchandising (Visual and Store Planning)- Trade Marketing- Events

Manila

- Oversaw full product lifecycle for Himalaya Naturals, from market research to post-launch analysis. - Acted as primary brand representative, managing all local operations and aligning with global strategies. - Conducted comprehensive market research to guide product development and marketing strategies.- Developed and executed marketing plans, including campaigns and in-store promotions.Coordinated with international teams for regulatory compliance and successful market entry.- Cultivated relationships with distributors, retailers, and healthcare professionals to expand brand presence. - Managed local P&L, ensuring profitability and effective budget allocation.- Analyzed sales data and consumer feedback to optimize product portfolio and marketing strategies.- Represented the brand at industry events to enhance reputation and forge partnerships.- Provided training and support to sales teams and retail partners to drive product sales.

Makati

- Led marketing and visual merchandising departments, driving brand presence and sales. - Directed integrated marketing campaigns for cohesive brand messaging.- Managed visual merchandising plans to optimize displays and boost engagement. - Collaborated cross-functionally with product planning, brand, sales, and retail teams. Conducted market research and competitive analysis for strategic insights. - Developed high-quality marketing materials and maintained brand consistency. - Coordinated impactful events to drive customer traffic and excitement.- Analyzed metrics and customer feedback to enhance marketing effectiveness. - Mentored team members to foster creativity, collaboration, and improvement. - Ensured alignment with brand principals and maintained strong retail relationships.

Makati

Started as a business development associate focused on bringing in corporate clients for executive, middle management, contractual and project based employees recruitment & staffing requirements as well as BPO services.Transitioned to handle the marketing requirements of the company covering events, corporate communications, creatives and visuals, internal and external marketing activities as well as involvement with various organisations like PMAP, ANZCHAM, BCC, ECC and other organisations that the firm was involved with.

Ortigas

Handled and brought in corporate accounts for the company covering Below The Line services Involved in art direction for client requirements and concept presentations

Makati

Inbound Sales for global brands/clients of the companyCovered sales and product training, PEP Programs and team coaching and mentoring