Patricia Hader Email & Phone Number

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Belmont, Ca, Us

Oversaw digital marketing strategy and ops to generate B2B leads, acquisitions, and sales. Responsible for paid search (SEM), SEO, affiliate and partner programs, display, paid social, landing page optimization and a team of digital marketers.

London, Gb

Managed and provided global digital marketing thought leadership and strategy to Fortune 500 clients with multi-million dollar advertising budgets. Owned and managed client relationships at senior management level. Led and provided strategic direction to Account Directors and delivery teams globally (paid media - SEM, display, paid social - CRO and SEO).

New York, Ny, Us

Led the digital marketing acquisition team to drive B2C leads and sales. Responsible for strategy and operations of multi-million dollar paid search, mobile and display advertising programs as well as landing page optimization. Led team of five marketers. Key accomplishments: grew YoY sales significantly at lower acquisition cost; implemented landing page optimization platform; launched first multivariate landing page test leading to a 36% lift in conversion rate; improved display ad performance via audience targeting (e.g. look-alike modeling, DSPs); oversaw Travelers.com web analytics (including implementation of Coremetrics tags, definition of KPIs, development of reporting/performance insights).Presented at SES Chicago 2011 on "Organizational Buy-In Strategies to Testing".

Santa Clara, California, Us

Evangelized online testing, optimization, and web analytics across the org [change agent]; appointed as resident digital marketing expert and consultant on marketing campaigns to account/campaign managers within the Partner Marketing Group; led Intel’s multi-million dollar landing experience program on OEM websites to influence end consumers’ purchasing decision and drive upsell worldwide. Key accomplishments: overhauled the global direction and goals of the landing experience program with emphasis on data based decision-making, testing and optimization; introduced and launched predictive optimization technology on landing pages to increase processor conversion and upsell rate; introduced A/B landing page testing leading to a lift in response of over 90%.Presented: "Intel’s CRO Strategy with Partners” at Conversion Camp 2010 in Frankfurt, Germany and “Intel Partner Marketing: Instilling a Testing Culture and CRO Case Study” (webinar)

Sunnyvale, Ca, Us

Oversaw the paid search (PPC) program strategy for key Yahoo! businesses and managed the agency relationship. Served as the center of excellence for paid search and drove the standardization of planning, budgeting, and managing paid search programs across various organizations at Yahoo!. Key accomplishments: managed $14M budget at 90%+ ROI; led alignment of four organizations through introduction of monthly reforecast and annual budgeting process; drove agency’s continuous performance improvement; successfully transitioned program between search agencies; improved effectiveness of program through center of excellence guidance including search marketing best practices, policies, and rules of engagement .

Us

Managed global online acquisition and retention marketing strategy for 5 geographies; built online marketing programs from ground zero - email marketing, PPC, SEO, affiliate marketing, display ads; directed website and creative optimization efforts (online store, shopping cart, landing pages, ad creative) for improved user experience and sales conversion rates; oversaw brand marketing initiatives (logo development, brand repositioning).

New York, Ny, Us

Directed all online marketing efforts including email marketing, PPC, SEO, affiliate marketing, display ads, A/B testing, predictive modeling to drive subscriptions for premium services product lines. Managed multi-million dollar budget and exceeded sales forecast by 10%. Led successful optimization efforts of registration paths, landing pages, micro sites, and ad creatives leading to lift in response rates of over 125%.

Oversaw email marketing, partnership marketing and display ads; managed online merchandising for music products.

Mba, International Trade

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