Patricia Bailey Email & Phone Number

East Bay

Managed communications and public relations for architectural and engineering firm in the East Bay. Developed marketing communications and proposal development. Designed print and digital marketing collateral, marketing campaigns, advertising, and worked with outside vendors for printing, photography and distribution. Designed trade show graphics, signage and collateral. Developed marketing and advertising databases. Oversaw the firm’s electronic advertising and marketing efforts, website updates, digital and print campaigns and newsletter design. Updated/enhanced all new marketing collateral for proposal and presentation efforts.

Managed communications and public relations for energy consulting firm, located in Fountain Valley, California and two affiliate companies. Planned, designed and coordinated direct mail and advertising layout projects, and worked with outside vendors for printing. Implemented trade show/conference/seminar/public speaking engagement calendar, and designed trade show/conference presentations, speaking engagement presentations/white papers/instruction manuals, as well as graphics, signage and collateral.

Managed communications and public relations for architectural and engineering firm in Orange County, CA . Developed marketing communications and proposal development process, which included managing and developing technical and marketing material for public and private sector pursuits. Introduced the firm to trade shows/conferences and designed trade show graphics, signage and collateral. Proactive lead generation and database management. Designed all advertising, and worked with outside vendors for printing and photography of completed projects. Developed marketing and advertising database, which consisted of client and prospect information and direct mail lists. Oversaw the firms electronic advertising and marketing efforts such as supervision of website and maintenance, as well as e-mail campaigns.

Lake Forest, Ca

Managed website re-design, content writing and implementation and SEO effort and analysis. Managed and developed successful company marketing communications collateral. Responsible for re-branding corporate image, which included new logo design, copy writing for corporate brochure, trade show graphics and all other marketing collateral templates. Managed all of the marketing and proposal development activities, which included developing proposal procedures and designs. Developed and implemented a marketing, business development plan for the firm and developed technical and marketing material for contract pursuits in the federal, state, public agency, and public sector markets.

At Kennedy/Jenks Consultants, I managed the proposal process with project managers and senior staff, and coordinated with outside firms and vendors. Provided copywriting for various non-technical sections, and also provided graphics for proposal templates and statement of qualifications. Involved with client-focused business development and marketing strategies. I was involved with event planning and coordination with other departments and offices. Maintained and updated project websites. Designed marketing collateral, press releases, brochures, flysheets, posters, storyboards and technical presentations.

Manage and tracked Marketing communications yearly budget ($250K first year and $500K second year), calendar and work plan. Managed new product launches and developed product line messaging strategy, packaging, technical data sheets and professional photographs.. Developed/designed all of the marketing communications collateral, signage and miscellaneous graphics. Produced and implemented annual reports, executive speeches, visual aids, and training materials for new products. Press releases for new projects and important company information, as well as distribution. Assisted in setting up board meetings and Investor Relations communications and announcements. Managed and re-designed corporate website and added shopping cart. Arranged product demonstrations with leading publishers and editors in the automotive aftermarket industry. Managed domestic and international trade show exhibits for products and services.

I was involved with the packaging of various automotive aftermarket products, which included hydraulic jacks, shop tools, screwdriver sets, drills, sanders, heat guns, socket sets, shop seats, and many more items. These were mainly packaged in either the General Motors branding or the ACDELCO branding. The ACDELCO line was sold internationally, so we had to design the packaging with Spanish and French language as well. The copy was translated through local translators. The ACDELCO guideline standards were very specific in size and layout and each package had to be designed according to their specifications. The die cuts for the packaging layout was designed according to the actual product and usually produced in Taiwan or China, depending on where the items were being packaged. In addition to the package design, I was also involved with trade shows that displayed many of our product line. I was involved with every aspect of the trade show process, except for travel, hotel, and restaurant arrangements.

Associate'S Degree, Graphic Design

Continuing Education, Marketing/Communications