Patricia Smith Email and Phone Number

Patricia Smith Communications (PSC) works with organizations, teams and individuals to support their business communication needs and professional development objectives. From basic writing skills to sophisticated presentations and all that’s in between, PSC will develop one-on-one coaching sessions, group workshops and company-wide programs tailored to enhance communication capabilities -- oral, written and interpersonal. More @ psmithcommunications.netPrograms in: Effective Management Communication, Communicating in Culturally Diverse Organizations; Grammar & Writing Basics, Presentation Skills; Technical Writing, Planning & Conducting Effective Meetings; For Marcomm & PR professionals: 10 Rules of Effective Copywriting; Making Connections with Storytelling; Strategic Planning; Social Media Tips & Techniques; PR Basics; Crisis Communications; Guide to Content Marketing

Instructor in Integrated Marketing Communications, Introduction to Public Relations

Instructor in Management Communication, Public Speaking, Journalism, English, Essentials of Academic Writing, Literature, Humanities,

Instructor in Tourism Management, Business Communication & Project Management

Instructor in Introduction to Academic Writing, Research Writing, Organizational Communication

Responsible as director of internal/external communication for the Health Plan Operations division of the nation’s largest Health Maintenance Organization, with more than eight million members across the country and $8.7 billion in operating revenue. Plan, develop and implement national integrated internal/external communication plans and programs for Products, Marketing and Internet Services, Sales, Actuarial and Underwriting, Customer Service, Member Benefits, Medicare, etc. Coordinate/lead public relations, media relations and issues management. Speeches, Executive Memos and Whitepapers. Newsletters. Flash Video. Podcasting. Web sites. Events and meeting planning. Internal communications, publications and programs. Coordinate/integrate with Marcomm for product launches. Manage internal staff and outside contractors. Report to executive vice president, Health Plan Operations.

Responsible for planning, developing and implementing integrated communications plans and programs for the leading provider of long term care insurance in the U.S., with $1 billion in-force premium. Brand management. Corporate and co-op agent advertising. Collateral. Public relations, publicity and media relations. Customer and producer communications. Newsletters. Trade shows and special events. Web content, including new consumer information site. Managed internal staff, contractors and p.r. agency. Reported to senior vice president, Marketing, and dotted line to president.

Responsible for planning, developing, implementing comprehensive communication plans and programs for this leading provider of technology lease financing in the U.S., with $1 billion in assets and annual revenues totaling $226 million. Marketing planning, research and analysis. Brand development and management. Advertising. Public relations, media relations and publicity. Investor relations. Customer and vendor communication. Sales promotion, including audio/visual, collateral, direct mail, point of sale, and Internet. Publications. Special events. Whitepapers. Managed and coordinated company Web site. Managed staff, outside contractors, as well as p.r. and design agencies. Reported directly to president.

Responsible for planning, developing, implementing comprehensive, integrated marketing communications programs for the Global Wholesale Banking Division, with assets of nearly $200 billion and $6.5 billion in annual revenue. Direct responsibility for marketing communications for Europe, Middle East, Africa, and Latin America regions, as well as for Global Capital Raising, Global Capital Markets, International Trade Bank, International Lease Financing, etc. Programs included brand identity, media relations, advertising, collateral, direct response, special events, and internal communications. Managed staff, external contractors, design firms and coordinated with national advertising agency. Reported directly to executive vice presidents and senior vice presidents of various divisions.

Responsible for planning, developing, implementing all external and internal communications for the fourth-largest retail bank in California, with $8 billion in assets and 3,000 employees. Advertising and marketing communications for retail and commercial operations, including advertising, direct mail, collateral and Internet; public relations; special events; media relations and publicity; community affairs and donations; employee communications. Managed staff of 15, outside contractors, and major national ad agency and design firms. Reported to executive vice president and president.