Patricia Ryan Thomas Email & Phone Number

Salt Lake City, Ut, Us

Greater Salt Lake City Area

Draper, Ut

Partnered with senior leaders and subject matter experts in the Americas, Asia Pacific and Europe to guide strategy and produce scalable, multi-media content for human resources portal and mobile experience. The People Central portal, on the award-winning eBay intranet, is the source of truth for 14,000 employees in 36 countries. Engaged in-house tech and creative teams, and external agencies, to optimize user experience by reducing web pages by 50%, improving search and simplifying content. Designed, produced and maintained web pages using proprietary site builder platform. Worked on cross-functional team for re-brand of organization. Conducted primary research, wrote and edited articles for monthly newsletter to deepen engagement – driving sustained increase in traffic to the PeopleOrg site – resulting in 61% growth.Consistently delivered on-time, on-strategy campaign elements. Utilized SmartSheet, Salesforce, Tableau and Piwik to track, manage, measure and report metrics weekly.

Morristown, Nj

Researched, wrote and edited articles for company that develops digital tools and information resources for K-12 school systems and colleges.

Greater Salt Lake City Area

As a member of the SEO team at a financial education company, I developed strategic content, pitched to print and television media, cultivated relationships with thought leaders, and shared content across relevant social media channels. Outreach efforts resulted in successful placements on broadcast television: NBC affiliate "KGW", and high domain authority sites "Yahoo!" and "Zillow".• Content planning, project management, implementation, and analytics• Writing and editing• Blog posts• Crisis PR• Reputation Management• 2016 SMX West Search Engine Marketing Expo and Conference attendee

Seattle, San Francisco, Australia

Managed launch team that established Redbubble's social media presence in the US market. Key contributor on cross-functional team that developed content calendar, scoring mechanism to measure efficacy, and feedback loop. Increased unpaid social media traffic from Facebook, Tumblr, and Twitter from 2k to 150k unique visitors per month. Proved the viability of social media to drive sales.• Social media posts• Moderation and engagement• Analytics

Greater New York City Area, Greater Seattle Area

• Reviewed, organized, and audited creative library for EducationDynamics, a higher education marketing services company• Provided freelance marketing support and co-wrote Guide to Online Education for eLearners.com• Wrote press release and profile for re-branding of Overlake Service League, a 100-year-old community organization • Wrote content for the largest military and veteran job board Military.com (a Monster Company) • Coordinated campaign and co-directed launch of upscale consignment boutique

Phoenix, San Francisco Bay Area

• Selected to lead New Business Development Team which culminated in Agency winning the $10MM California Department of Conservation account• Oversaw creative development and production of print and radio campaigns and tradeshow promotions of Medicis Pharm. Corp. OTC brands Esotérica and Zostrix in both mainstream and African-American markets • Launched Flagstaff Convention & Visitors Bureau print, radio and interactive campaigns• Supervised all aspects of award-winning Clean Air Campaign and Tempe Transit print, radio and TV spots• Managed daily account activity, status, competitive analysis, estimating, billing, and client presentations

Houston, Tx

• Conducted point of sale, sweepstakes, loyalty programs and various other traffic driving promotions in major US markets (Los Angeles, New York, Houston) for CleanSystem3 gasoline• Produced quarterly mailings for hundreds of retailers to ensure brand consistency at store level• Supervised an assistant account executive

Houston, Tx

• Coordinated public awareness campaigns with African-American, Asian, and Hispanic agencies to increase METRO ridership amongst diverse communities• Coordinated production of POS, merchandising, and direct mail for Bank United