Patrick Ashcraft Email & Phone Number

Omaha, Ne, Us

Omaha, Nebraska, United States

Member of Senior Leadership Team, responsible for providing necessary tools and guidance to our seventy-five member field sales team so they can deliver sales results. Have implemented process improvements in pricing, sales training, and inventory management to improve efficiencies and cost savings.

Omaha, Nebraska, United States

Built the distributor network across the Heartland. Hired, trained, and led a team of seven District Managers responsible for managing distributor partners across the eleven-state region. CO, IA, IL KS, MO, NE, ND, OK, SD, WI, WY

Greater Omaha Area

Directed forty member sales team, with five direct reports, for the top volume MolsonCoors distributor in the state. Sales team sold over 3.5 million cases of beer with revenue of $74 million in the greater Omaha market. Built annual sales and marketing budget, set monthly sales goals, and developed pricing strategy. Member of company’s Board of Directors.

Greater Omaha Area

Grew brand awareness and created marketing strategies through event activation, venue partnerships, and OOH marketing. Developed the company website and social media engagement plan. Assisted the sales team in delivering their monthly and annual goals through POS and geo-targeted marketing. Managed a marketing budget of $700,000.

Greater Omaha Area

• Local Marketing: Worked with distributor partners to build local marketing and activation plans using radio, digital, outdoor advertising, and special events to drive awareness and sales.• Pricing / Revenue Management: Suggested and reviewed pricing opportunities to grow volume and increase gross profit for MillerCoors and distributors. • Selling Platform: Earned support of distributor ownership and management team to embrace the MillerCoors Building with Beer selling platform. Followed up with education and training with sales team to modify the way they sell to retail by becoming consultants and category experts. • Budgeting: Managed over half million dollar budget to maximize ROI on POS, incentives, festivals, and alliance sponsorships.

Greater Nashville Area, Tn

Delivered aggressive volume and distribution targets every year while managing the TN market. During this time period TN was a top five state in volume growth and share growth within Heineken USA. Success was accomplished through the dedication to be the preferred supplier at all TN distributors.

Greater Chicago Area

Greater Chicago Area