Patrick Brennan Email & Phone Number

Cincinnati, Ohio, United States

Global team leader for Dynata's panel development including open recruitment, integrated partnerships, and loyalty partnership teams.

New York, New York, United States

Transformed this Helsinki-based audience measurement start-up into the largest US cross-platform click-stream panel. Led the shift in commercial focus from large R&D support-heavy device telemetry data feeds to productized and enriched Path-to-Purchase event-level feeds and aggregated data products.• Recruited into this struggling start-up firm to lead sales and servicing as US President. • Within the first 60 days, identified a mismatch between the firm’s proprietary technology and the growing market opportunity. Documented a new product plan for the Board of the Directors that focused on transitioning custom projects into scalable, recurring revenue products.• Within the first 12 months, increased monthly revenue by 100% and reduced monthly operating costs by 40%.• Promoted to Chief Operating Officer while continuing to lead US sales and servicing. • Led the overhaul and redesign of our data architecture while simultaneously doubling our client base. • Created a new content marketing program that showcased collaborations with partners such as Google, Reddit, and Snapchat.• Promoted to the role of Chief Executive Officer in 2020 and led the firm to a successful exit with DISQO in 2021.

Cincinnati Area, Oh

Led this 50-year-old traditional market research company in both new client acquisition and churn rate. Brought in enterprise accounts such as Combe, Abbott Nutrition, & Fisher Investments that remain satisfied clients of the firm today.• Recruited into MSW in 2013 as a key asset in their comScore-ARS acquisition. At the time, MSW was struggling with organic growth and new client acquisition.• Managed 25% of the company's revenue in 2013 and grew that to 40% during my tenure.• Maintained and serviced long-term core clients like Procter & Gamble and the United States Postal Service.

Cincinnati, Ohio Area

Landed 20M+ USD in recurring contracts for a global audience measurement leader while simultaneously managing the largest traditional research budget in the company. Awarded the Chairman’s Award for Sales in 2011.• Recruited into comScore in 2010 as a key asset in their ARS Group acquisition.• Led and coordinated a design collaboration with Synovate that resulted in the adoption of a new global brand health and brand equity measurement platform for Procter & Gamble.• Appointed to lead digital sales for the Procter & Gamble account in 2011. Within 12 months of assuming this role, secured multimillion dollar RFP wins in campaign delivery and advertising measurement versus incumbent vendors Nielsen and Kantar.

Cincinnati, Ohio Area

Rebuilt the communications testing service approach offered to Procter & Gamble. This new approach culminated in multiple contracts across Latin America, Western Europe, North America. Awarded the P&G CMK Global Supplier of the Year Award in 2010.• Joined ARS Group in 2003 as a North American account manager on the P&G Oral Care account. • Promoted to Director in 2005 with expanded responsibilities covering North America Paper and Pet Care. • Promoted to Senior Director in 2007 with expanded responsibilities covering Western Europe Personal Health Care and North America Beauty Care brands. • Promoted to Vice President in 2008 with expanded responsibilities covering Latin America accounts and global account management.

Cincinnati, Ohio, United States

Transformed the revenue and profitability of a struggling dining franchise. Awarded General Manager of the Year by a firm that owned over 80 restaurants nationally.• Recruited into the restaurant group in 1999 as a front-of-the-house manager.• Appointed General Manager in 2001.• Left the position in 2003 after being awarded a full academic scholarship to UC Graduate School of Business.

Bachelor'S Degree, Chemistry

Mba