As the Head of Integrated Content for the Americas at Dyson, I lead a team of creative, strategic, and digital experts who deliver engaging and impactful content. Our creative campaigns promote Dyson's technology and global brand as well as content specific to the needs of North America markets.I have broad and deep experience in content creation on both client side and agency. I have a proven track record of developing and executing creative strategies that drive awareness, engagement, and loyalty across multiple channels and platforms.Leveraging my expertise, I successfully manage large-scale projects and every-scale budgets by partnering with internal and external teams to ensure alignment and creative excellence. My operational acumen enables me to streamline processes, optimize resource allocation, and ensure timely delivery of high-quality content. I have also run multiple RFPs for professional-grade in house production studios.I am passionate about creative that inspires and educates people and enjoy managing teams who share that vision. I am always looking for new ways to leverage my skills and expertise in content production, creative direction, and operational improvements.