Patrick Crawford Email & Phone Number

Managed team of Campaign Professionals whose responsibilities include: monitoring and improving the performance of campaigns across entire suite of products, analyzing trends within the Healthcare vertical and applying learnings to improve client retention.•Responsible for the monitoring and growth over 1,600 ReachSearch campaigns.•Accountable for the development and rollout of the Services team for the Healthcare vertical.

Managed team of Web Presence Professionals whose responsibilities include: improving customers’ online reputation, increasing advertisers’ web presence and engaging potential customers for our clients through social media. •Additional duties included oversight of over 300 ReachCast campaigns to help improve renewal percentage of those accounts. •Supervised special projects and continued process development as ReachCast product is within its first year.•Grew retention over 25% during tenure, producing the highest retaining regions within the department.

Shreveport, Louisiana Area

• Managed team of Customer Advocates whose responsibilities include: handling financial inquiries, investigating credits for accounts and managing contract cancellation requests. The team was also charged with measuring customer sentiment and trend analysis in order to pinpoint potential issues. • Handled all escalated requests including Better Business Bureau complaints and premium advertiser contractual cancellations.• Developed processes to help decrease the number of billing issues within the company. Vastly improved the overall resolution times for all financial and contractual inquiries.

• Initial Campaign Performance Analyst during the pilot phase of the division. The Campaign Performance team was green lit after the success of the pilot. It is now a department over 65 people.• Helped develop the overall direction of the Campaign Performance team during its pilot phase including process development and rollout strategy. • Managed the performance of over 50 accounts in three separate sales offices. Monitored trends to help improve performance while developing relationships with the advertisers in order to increase customer sentiment.

Assisted agency’s principal with the development of an LED sign division.•Responsibilities include the development of the business and marketing plan for the new product line as well as being responsible for the feature purchase, sales and installation of the signs.•Additional duties included multiple trips to China to research numerous manufacturing facilities and develop business relationships with potential suppliers.