Patrick Danielson Email & Phone Number

Ajax, On, Ca

Ajax, Ontario, Canada

Markham, On

Head of product strategy and media relations for Genesis, reporting to Brand Director. Responsible for managing all facets of product planning to achieve volume, market share, and profit targets. In PR function, serve as primary company spokesperson and drive positive media coverage through a variety of proactive tactics. Also tasked with oversight of all corporate events, including auto shows, dealer meetings, experiential activations, and more. PRODUCT STRATEGY- Work with multiple… Show more Head of product strategy and media relations for Genesis, reporting to Brand Director. Responsible for managing all facets of product planning to achieve volume, market share, and profit targets. In PR function, serve as primary company spokesperson and drive positive media coverage through a variety of proactive tactics. Also tasked with oversight of all corporate events, including auto shows, dealer meetings, experiential activations, and more. PRODUCT STRATEGY- Work with multiple teams at Hyundai Motor Company in Korea to advocate for the needs of the Canadian market in long-range product development (Design, R&D, Product Planning, Finance, etc.)- Lead all aspects of Canadian product planning, vehicle lifecycle management, and overall portfolio strategy for Genesis’ fast-growing model range- Create market-based packaging and pricing proposals to achieve both sales and profitability targets- Develop and manage new vehicle launch strategy taking into account sales objectives, market trends, advertising needs, product enhancements, and competitive actions- Establish vehicle market position and target consumer profiles, in turn providing direction to functional groups in sales, training, marketing, and advertising to ensure strategic alignment - Complete all necessary market research and competitive analysis to support strategic recommendations PUBLIC RELATIONS & EVENTS- Manage all automotive and corporate PR outreach, fostering relationships with relevant media to build the profile of the Genesis brand and drive positive coverage wherever possible- Craft a broad range of corporate communications including press releases, key messages, responses to media inquiries, executive speeches, Q&A documents, and interview preparation files- Organize and execute all media events, including product launch programs and press conferences- Oversee seamless planning and execution of corporate events: auto shows, experiential activations, retailer meetings, etc. Show less

Markham, Ontario

Evolution of previous role including continued responsibility for Product Strategy. Now tasked to lead all aspects of Genesis marketing strategy and execution through the brand’s initial launch phase. *For Product Strategy responsibility overview, please refer to role above. - Tasked to develop the brand launch communications strategy for Genesis, blending key messages from the global level with USPs related to Canadian-developed market strategy- Responsible for development of… Show more Evolution of previous role including continued responsibility for Product Strategy. Now tasked to lead all aspects of Genesis marketing strategy and execution through the brand’s initial launch phase. *For Product Strategy responsibility overview, please refer to role above. - Tasked to develop the brand launch communications strategy for Genesis, blending key messages from the global level with USPs related to Canadian-developed market strategy- Responsible for development of all above- and below-the-line marketing communications- Worked closely with Agencies of Record to adapt advertising strategy across all media types- Managed launch of Genesis corporate website as well as innovative new online retail platform- Directed launch of all Genesis social media channels, serving as spokesperson where required Show less

Manage all product strategy, planning, and pricing functions for assigned vehicle lines (Equus, Genesis Coupe, Genesis, IONIQ, Sonata Hybrid/Plug-in Hybrid).

Responsible for development of full-lifecycle product packaging and pricing strategies for a wide range of models (Equus, Genesis Coupe, Genesis, Sonata).

Managed all of Hyundai’s product-related PR initiatives and interactions with the Canadian automotive media. Responsible for vehicle launch events, press fleet operations, and all product communications.