Patrick Danielson Email & Phone Number

Ajax, ON, CA

Ajax, Ontario, Canada

Markham, ON

Head of product strategy and media relations for Genesis, reporting to Brand Director. Responsible for managing all facets of product planning to achieve volume, market share, and profit targets. In PR function, serve as primary company spokesperson and drive positive media coverage through a variety of proactive tactics. Also tasked with oversight of all.

Markham, Ontario

Evolution of previous role including continued responsibility for Product Strategy. Now tasked to lead all aspects of Genesis marketing strategy and execution through the brand’s initial launch phase. *For Product Strategy responsibility overview, please refer to role above. - Tasked to develop the brand launch communications strategy for Genesis, blending.

Manage all product strategy, planning, and pricing functions for assigned vehicle lines (Equus, Genesis Coupe, Genesis, IONIQ, Sonata Hybrid/Plug-in Hybrid).

Responsible for development of full-lifecycle product packaging and pricing strategies for a wide range of models (Equus, Genesis Coupe, Genesis, Sonata).

Managed all of Hyundai’s product-related PR initiatives and interactions with the Canadian automotive media. Responsible for vehicle launch events, press fleet operations, and all product communications.