My journey in home improvement started in my family’s landscaping business. It didn’t take long to see the cracks: key man risk, no systems, and too much riding on one person’s shoulders. That experience shaped how I approach business today: sales processes that deliver, scalable systems, strong brands, and great people.When I launched Floortek Concrete Coatings, I quickly realized how unforgiving this industry can be. Being undercapitalized and undercharging for work left the business stretched thin. On top of that, poor recruiting, broken sales systems, reactive marketing, and limited installation capacity made scaling even harder. Those hard lessons taught me the importance of cash flow discipline, structured processes, and building a team capable of delivering consistent results.Today, my focus at Floortek is on building a dealer network designed to thrive in competitive local markets. I work closely with dealers to create systems that drive sales, streamline operations, and grow their local brands into household names. My mission is to turn every dealer into a market leader and build Floortek into the nation’s leading concrete coating brand.I’m passionate about marketing, sales, and operations.At the end of the day, it’s about showing up—as the best leader, husband, and father I can be. I’m driven to build something meaningful and connect with others who share that same vision and purpose.