- Plan, coordinate, and manage marketing budget, targeting B2B initiatives, promotions, ambassador programs, events, and digital advertising.- Performed audit on marketing spend to eliminate $300k in unnecessary spending while maintaining revenue growth.- Work cross functionally with accounting, sales, and manufacturing to achieve organizational goals and drive sales.- Leverage industry data and demographic reports to identify customer segmentations, position brands, and align with overall mission and vision of organization.- Write wholesale promotions and create benchmarks to grow top and bottom-line revenue.- Direct go-to-market strategy for new products launches and dispensary openings.

- Managed retail inventory for 11 Consume Cannabis dispensaries across Illinois, Michigan, and Arizona.- Successfully performed a data migration to a new point of sale system through data cleansing, transformation, and consolidation methods to integrate data sets from three unique inventory tracking systems.- Created inventory analysis program to automatically generate order suggestions, reducing manual effort and human error.- Maintained relationships with retail GM’s to provide customer feedback and review product performance.- Minimized loss by negotiating discounts with third-party vendors on aging inventory.- Conducted sku rationalization to consolidate vendors and eliminate inventory redundancies.

- Conceptualized and implemented inventory management system to scale across 3 cultivation centers covering over 2,000 sku’s.- Conducted labor studies and COGS analysis to eliminate packaging inefficiencies resulting in $500K annual savings.- Negotiated supply agreements, payment terms, and lead times to lower cost of packaging/raw materials and grow margins.- Assisted Illinois Regulators in drafting recreational packaging rules and regulations.