Patrick Garcia Email & Phone Number

• Built and launched numerous Google Ads Search campaigns for diverse clients, including law firms, healthcare providers, and B2B SaaS companies.• Developed keyword strategies, generated ad copy, optimized bidding, and provided landing page optimization recommendations.• Achieved an average CTR of 4.58% across all campaigns (industry benchmark is 2.09%) and managed monthly ad spends from $5,000 to over $1M.• Conducted A/B testing, audience targeting, and conversion rate optimization, while automating reporting using Looker Studio.• Delivered customized advertising solutions, contributing to client success stories like Skillshare achieving all-time highs in ad campaign efficiency.

• Monitored daily performance of the paid search program, providing insights and adjustments to hit targets.• Executed operations of multiple paid advertising channels.• Maintained a dashboard of key metrics that informed marketing strategy.• Analyzed marketing data and made recommendations for optimizations.• Provided senior management with daily performance updates and monthly/quarterly retros.• Oversaw end-to-end management of various A/B tests, rolling out winners across the account.• Made bulk changes/uploads to paid advertising accounts.

Worked on Professor Edward Walker’s research project “Industry Responses to PopularContention”, which examines how industry groups respond to social movements (specifically,how the fracking industry has responded to the anti-fracking movement). My responsibilitiesincluded: • Developing a census of trade associations and business coalitions active in supporting the unconventional natural gas industry across the U.S• Collecting all available press releases from those associations• Coding press releases, media reports, and twitter postings from natural gas industry trade groups• Developing a systematic computer-automated data coding system for documents related to the natural gas industry

• Provided feedback on peer writing (undergraduate level) • Worked with a team to develop strategies to increase pedagogical efficiency in the program

Digital Marketing Certificate

Intensive, five-month bootcamp covering marketing and content strategy, digital advertising, website design and analytics, and data.

Bachelor Of Arts - Ba, Sociology, 3.85