Patrick Hardy Email & Phone Number

Cape Town, Wc, Za

Cape Town Area, South Africa

Accountable for driving all aspects of Virgin Active SA’s Strategic Partnership and Sponsorship activity.Accountable for negotiating, driving and managing existing and new partner commercial & brand value propositions to the base.Identifying, negotiating, onboarding and managing strategic partners that align to the Virgin Active loyalty & rewards programme.Overseeing strategic brand and marketing alignment of key business partners.Accountable for driving brand growth and positioning through strategic alignment and activation of Virgin Active sponsorship assets.Aligning to the global business strategy.

Cape Town

Fluency engages brands with their target market through an experiential platform. I provided a commercial and client service function in addition to managing key accounts ensuring all objectives were accomplished.

Cape Town

Octagon specialises in the leveraging of clients brands through an integrated strategy to achieve business and marketing/sponsorship objectives. Clients & responsibilities included:MasterCard | Engen | SA Rugby | Hang Ten | MTN and Coca - Cola.My responsibilities included but were not limited to account Management, client service, financial management, commercial responsibilities including rights management and partnership initiatives.Properties that I was extensively involved include but are not limited to:MTN sponsorship of ODI / ODD cricket | MasterCard Rugby World Cup campaign 2011 | MasterCard engagement marketing campaigns | Engen sponsorship of Motorsport | Hang Ten sponsorship of Lifesaving SA | HSBC World Sevens series sponsor liaison and rights management.

Cape Town Area, South Africa

Event co-ordinator for the 2003 ICC Cricket World Cup in SA - Western Cape. Event logistics and monitoring sponsor ambush marketing as well as ensuring that sponsors rights were activated accordingly.