Patrick Hardy

Patrick Hardy Email and Phone Number

Commercial and brand partnership and sponsorship executive @ Self-employed
Cape Town, WC, ZA
Patrick Hardy's Location
City of Cape Town, Western Cape, South Africa, South Africa
Patrick Hardy's Contact Details

Patrick Hardy personal email

n/a

Patrick Hardy phone numbers

About Patrick Hardy

I am a self motivated outgoing people’s person that thrives on dealing with people not only within the business environment but also outside of the boardroom.

Patrick Hardy's Current Company Details
Self-employed

Self-Employed

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Commercial and brand partnership and sponsorship executive
Cape Town, WC, ZA
Website:
fitforvirginactive.co.uk
Employees:
6750
Patrick Hardy Work Experience Details
  • Self-Employed
    Commercial And Brand Partnership And Sponsorship Executive
    Self-Employed
    Cape Town, Wc, Za
  • Virgin Active Sa
    Head Of Strategic Partnerships & Sponsorship
    Virgin Active Sa Jun 2014 - Present
    Cape Town Area, South Africa
    Accountable for driving all aspects of Virgin Active SA’s Strategic Partnership and Sponsorship activity.Accountable for negotiating, driving and managing existing and new partner commercial & brand value propositions to the base.Identifying, negotiating, onboarding and managing strategic partners that align to the Virgin Active loyalty & rewards programme.Overseeing strategic brand and marketing alignment of key business partners.Accountable for driving brand growth and positioning through strategic alignment and activation of Virgin Active sponsorship assets.Aligning to the global business strategy.
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  • Fluency Experiential Marketing
    Business Director
    Fluency Experiential Marketing Aug 2013 - Jun 2014
    Cape Town
    Fluency engages brands with their target market through an experiential platform. I provided a commercial and client service function in addition to managing key accounts ensuring all objectives were accomplished.
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  • Octagon Marketing
    Senior Account Director
    Octagon Marketing Sep 2005 - Jul 2013
    Cape Town
    Octagon specialises in the leveraging of clients brands through an integrated strategy to achieve business and marketing/sponsorship objectives. Clients & responsibilities included:MasterCard | Engen | SA Rugby | Hang Ten | MTN and Coca - Cola.My responsibilities included but were not limited to account Management, client service, financial management, commercial responsibilities including rights management and partnership initiatives.Properties that I was extensively involved include but are not limited to:MTN sponsorship of ODI / ODD cricket | MasterCard Rugby World Cup campaign 2011 | MasterCard engagement marketing campaigns | Engen sponsorship of Motorsport | Hang Ten sponsorship of Lifesaving SA | HSBC World Sevens series sponsor liaison and rights management.
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  • International Cricket Council
    Event Co-Ordinator
    International Cricket Council Jan 2003 - Apr 2003
    Cape Town Area, South Africa
    Event co-ordinator for the 2003 ICC Cricket World Cup in SA - Western Cape. Event logistics and monitoring sponsor ambush marketing as well as ensuring that sponsors rights were activated accordingly.
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Patrick Hardy Skills

Sports Marketing Relationship Marketing Commercial Management Engagement Marketing Sponsorship Marketing Sponsorship Management

Patrick Hardy Education Details

  • Imm Marketing Qualification
    Imm Marketing Qualification

Frequently Asked Questions about Patrick Hardy

What company does Patrick Hardy work for?

Patrick Hardy works for Self-Employed

What is Patrick Hardy's role at the current company?

Patrick Hardy's current role is Commercial and brand partnership and sponsorship executive.

What is Patrick Hardy's email address?

Patrick Hardy's email address is pa****@****gon.com

What is Patrick Hardy's direct phone number?

Patrick Hardy's direct phone number is +120771*****

What schools did Patrick Hardy attend?

Patrick Hardy attended Imm Marketing Qualification.

What skills is Patrick Hardy known for?

Patrick Hardy has skills like Sports Marketing, Relationship Marketing, Commercial Management, Engagement Marketing, Sponsorship Marketing, Sponsorship Management.

Who are Patrick Hardy's colleagues?

Patrick Hardy's colleagues are Arantxa Abad, Ntombifuthi Mkhize, Naadhirah Mukadam, Manu Dentis, Abi Storey, Piya Sukpia, Wojtek Nowak.

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