• Partner strategically with global marketing teams, specifically Practice Area marketers and the Global Events team, to ensure alignment with global marketing priorities • Manage relationships with external consultants and vendors working with the Global Marketing Technology Programs team• Engage with marketers around the globe to understand their marketing strategies, current state concerns & ideal state requirements in order to explore a potential new marketing automation tool for BCG• Lead and collaborate with 7 teams piloting a potential marketing automation tool in order to understand how BCG can leverage the tool to improve and expand its marketing efforts

• Managed twenty one internal marketing accounts around the globe spanning Europe, Africa and Asia• Coordinated marketing activities, knowledge sharing, and communication between disparate marketing accounts• Deployed Microsoft Dynamics to marketers, Partners, and assistants globally and developed training programs for stakeholders ranging from beginners to experts• Traveled to BCG offices worldwide to train, support, and collaborate with Marketers, Executive Assistants, and Partners on marketing strategy and processes

• Worked with global and regional marketing teams to customize and develop a new Customer Relationship Management system for use among Partners, Assistants, and Marketers across the firm• Strategized and facilitated knowledge sharing between different marketing teams • Developed data maintenance programs to expand marketing capabilities and prepare for a new CRM

• Managed eight internal marketing accounts in Asia, Australia, Europe, and Africa which handle over 24,000 alumni, clients, and potential clients• Developed and execute a strategic plan for each account based on their local client initiatives • Facilitated knowledge sharing of marketing processes among Marketing and IT staff globally• Established global training plans that accommodate users of varying skill levels, including those who speak limited English• Traveled to BCG offices worldwide to train, support, and collaborate with Marketers, Executive Assistants, and Partners on marketing strategy and processes

• Worked with Marketing and IT to design, develop, and test new marketing software• Traveled to BCG offices nationwide to help train and support Executive Assistants and local Marketing teams on relevant marketing systems• Ensured marketing materials were tracked and distributed efficiently to their target audience• Maintained accurate client and alumni information in BCG's marketing database