Responsibilities included leading social media strategists, writers, multimedia specialists, and marketers to champion Texas Tech as a top-tier university through the award-winning print magazine, Evermore, and brand campaigns like From Here, It's Possible™. Evermore won the 2023 Public Relations Society of America Bronze Anvil for best magazine.

Responsibilities included oversight, construction, and maintenance of the College’s brand across all digital, print and social media; content creation; supervision of multiple staff and student positions, including web development and recruiting; publicity lead across planning and implementation; author and editor for TTU Arts magazine; analysis of evaluative metrics.

Responsibilities included planning and development of print, visual, and web-based multimedia materials; congressional outreach, education and service; execution of social media strategies; research, writing, and editing of articles, speeches, reports, press releases, and other materials.

Responsibilities included integrating and maintaining social media presence, as well as, coordinating and preparing public news releases and feature articles with a developed brand and visual identity.

Responsibilities included management, measurement and guidance for the totality of the Kennedy Space Center’s social media presence; development of novel media strategies, including shareable content, listening and engagement tools, and other printed materials; coordination of high impact news media briefings and live, on-camera news conferences involving senior NASA officials.

• Managed a crew of twelve photographers to capture images for publication• Produced more than 100 high quality layouts for publication• Designed ad campaign for the 2006 New Orleans Air Show• Published several photos searchable at news.navy.mil• Delivered formal presentations to high ranking officials detailing redesign and maintenance of the command website