Patrick Vasquez Email and Phone Number

Driving alignment and planning for company-wide and multi-brand marketing initiatives by establishing workstreams and mobilizing partners from brands across Disney Entertainment Television, including ABC, Disney Channel, FX, Freeform, Hulu, National Geographic, and Onyx Collective.Promoting diverse audience engagement and community support through inclusive marketing efforts, leading the process for developing a cross-segment strategic approach and producing meaningful, insights-driven consumer activations.

Developed consumer and commercial strategies for new films and series by leading the mobilization process for Disney Parks, Experiences and Products (DPEP). Assessed the business opportunity and proposed a strategic approach for content support.Sustained growth for evergreen franchises through data-driven strategy development informed by consumer insights and affinity data, business performance, and an understanding of cross-company priorities.

Brought to life Disney franchises and IP by producing events and activations in support of major product launches for new Disney content releases.Partnered with teams across lines of business within the company to develop promotional strategies, secure stakeholder endorsements, procure creative approval, etc.Notable Events & Activations:• Disney Consumer Products, Games and Publishing Global Virtual Showcase (June 2021)• Disney's Frozen 2 Enchanted Forest Experience at Saks Fifth Avenue (November 2019)• Frozen Fast Fest Media Event (October 2019)• Toy Story 4 Influencer Weekend (June 2019)

Promoted global brands, including Google and YouTube, with event marketing activations in support of business-to-business and business-to-consumer campaigns.Supervised a team of creative and production professionals, including art directors, technical directors, production assistants, and brand ambassadors, to successfully produce compelling experiential activations.Notable Events: • Google/YouTube House at 2018 Sundance Film Festival (January 2018) • YouTube Presents “Demi Lovato: Simply Complicated” Film Premiere (October 2017) • YouTube Creator Lounge at Vidcon 2017 (Production Coordinator, June 2017)

Established the school’s alumni relations program, servicing a community of over 16,000 alumni.Executed the first-ever alumni engagement survey to assess alumni affinity to the school and to inform alumni engagement strategy development.Showcased alumni successes and promoted school programs by producing creative, data-driven events and digital communications.

Fostered school philanthropy by planning donor and alumni events.Raised over $60,000 in annual school support by executing printed and digital mass solicitations.Cultivated positive relationships with current and prospective donors, faculty, and alumni.

Generated an average of $398,000 in annual revenue by providing event management services.Supervised a staff of approximately 40 students, including their recruitment, training, scheduling, and professional counseling.

Contributed to the production of the School of Law’s annual alumni reunion, yielding over $200,000 in school giving.Designed and created collateral materials for School of Law events and programs.