Created the Calendar analysis tool enabling Country Managers to proactively push and tailor the MKT-Calendar for each country; Improved AdWords and Facebook campaigns, lowering the average CPB; Developed new Pricing Tool in collaboration with Tech- and BI Team

Launched Home Delivery market test in Germany, Austria and UK resulting in 9%, 13% and 16% increase in Sales (SSS); Materialized new Global Packaging coordinating over 6 suppliers for all 45 EMEA markets;

Brand Management; Guidelines; Home Delivery; analysis of competitors business models; deep dive analysis for CAPEX and forecasting of a sample EBITDA for a restaurant; Digital Strategy for Web, App and Social Media; benchmarking;

Restaurant training and shift management; marketing intelligence; sales reporting; data mapping; deep dive analysis; ensuring data accuracy; key tools: MS Excel, Powerpoint, Oracle BI, SAP Business Objects; Consumer Insights; main tools: MS Excel, Powerpoint, NPD Crest, Studylogic; briefing of agencies for qualitative and quantitative research; brand planning, gap analysis, market research and pricing comparison;

Enabled market penetration through direct client approach and site visits; Accelerated customer approach by localizing a call center service resulting in a weekly pipeline of high value contacts;

Litigation, Joint-Venture-Audit, Mass Layoff Report, Debt Restructuring; auditing and forecasting; market research; offers preparation; drafting of final reports;

Financial support partnering with directors; created 2010 Operating plan ($250 million); forecasting and reporting; most important tools: MS Excel, Access and Cognos; deep dive analysis in detail and fit in the big picture;