Digital Retail Marketing Content Specialist
Current• Daily management of product information and image database for complete NOW catalog (1,600+ items, 11,000+ images) for promotion across retail websites• Leads Salsify integration including but not limited to user management, product content, channels, enhanced content and contracts• Creates and manages digital catalogs for brand synergy across internal and external teams• Trains Sales and Marketing team members on PIM system (Salsify) and digital content strategies• Reviews Amazon metrics and develops strategic product assessment reports for brand growth on a weekly, monthly, quarterly and annual scale