Patrick Linder Email & Phone Number

Snoqualmie, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

• Worked with Product leadership to establish key Product Strategy narrative documentation that linked the product roadmap to core corporate goals and strategies to extend the company’s addressable market.• Collaborated with Product and Engineering teams to identify new uses of our data that could open opportunities for near-term revenue and longer-term formal product development, balancing expected customer impact with internal development effort required. • Developed library of industry-relevant use cases to highlight the effectiveness of our insights to solve key customer pain points. • Created and published internal methodology documentation for our new Consumer QoE dataset, along with an FAQ to provide Sales with additional resources during pitching and discussions for this solution set.• Led development of a new guide to show State governments how they can use our data to improve connectivity for their constituents. • Conducted research and analysis to assess market trends, competitive landscape, and opportunities for growth.• Partnered across teams and stakeholders to drive the execution of strategic initiatives and ensure organization-wide adoption.• Monitored and tracked the progress of strategic initiatives and trainings, identified and addressed any issues or obstacles, and provided regular updates to senior management.• Directed outreach strategies, narratives, timelines, and special projects designed to reach and grow relationships with key audiences.

Seattle, Wa, Us

• Directs efforts to connect the dots between the products we create, the messaging we use, and the broader customer and market needs we are answering. • Oversees work across seven key pillars (Understanding the market, Understanding our target audience, Strategic roadmap creation, Messaging and narrative, Go-to-market planning, Product launch support, Sales prep and enablement).• Leads strategy and storytelling efforts that position the company for growth, create a roadmap for product marketing initiatives, and foster cross-group collaboration between Marketing, Sales, Product, and the C-Suite. • Works with executive leadership to develop go-to-market strategies that translate product roadmaps into compelling messaging and marketing initiatives designed to grow both share-of-mind and share-of-wallet. • Partners across groups and acts as connective tissue to align company goals, sales efforts, product development, and brand storytelling. • Undertakes competitive market research to understand customer needs, inform product and brand strategy, and best position the company’s messaging. • Identifies strategic growth opportunities for product and brand enhancements. • Develops storytelling and narrative frameworks designed to translate customer and market needs into messaging opportunities that differentiate our offerings. • Directs narrative and messaging architecture to most effectively promote the company’s unique products, services, and solutions. • Converts product feature sets and technical specs into engaging and easy-to-understand value props, benefits, and positioning.

Responsible for developing strategies, undertaking market research, and implementing messaging and positioning frameworks that positioned RootMetrics for both brand expansion and revenue growth, while elevating the company’s mission and solutions in the minds of press, public, and clients alike.• Directed a comprehensive and integrated marketing plan that showed how our solutions are best positioned to answer marketplace needs. • Undertook market research and applied in-depth knowledge of products to create segment-specific messaging and set go-to-market strategies. • Created persona-based value props and messaging frameworks that supported sales development. • Directed the product marketing team to set strategy for business development and established templates, processes, and communication frameworks that support sales growth. • Proactively identified new opportunities, building a strong business case, and leading their implementation. • Oversaw an annual marketing budget designed to achieve optimal customer acquisition and retention across a variety of different channels and programs.• Directed content creation and narrative development across multiple formats and channels. • Expanded PR and media outreach to generate maximum awareness of our brand and solutions.• Oversaw product narrative development and news releases on a global and regional basis.• Translated technological and complex subjects into digestible stories that engaged our audiences. • Created internal communications initiatives that created alignment within the company and fostered development of a strong shared mission and vision. • Expanded brand awareness and sales opportunities at industry events.

London, United Kingdom, Gb

• Directed messaging and editorial development across eleven business lines.• Oversaw PR activity to grow brand awareness in the US, UK, Switzerland, and South Korea. • Developed content in support of both product deliverables and marketing efforts to create a premium customer experience across a variety of formats and channels.• Set the organization’s evolving content strategy in support of business goals and marketing objectives, both short- and long-term. • Directed narrative development for both internal and external initiatives, working with multiple teams across the organization. • Developed messaging and narrative frameworks that translate technological subjects and complex data into digestible stories that engage our audience.• Led content creation across multiple formats and channels (infographics, eBooks, daily reports, video showcases, long-form articles, website stories, and more).• Applied in-depth knowledge of the company’s products and services to identify new content opportunities supporting business expansion and international growth.

Provided freelance and consulting help across a variety of companies large and small, tech-focused and nonprofit based (Domo, Microsoft, Amazon, Axon, Carnation Farms, Cleen Craft, and more). + Developed narrative strategy in support of various campaigns+ Created messaging architecture+ Established brand stories and supporting narrative elements+ Directed creation of creative collateral across a variety of formats

Guided content strategy and development in support of $50M+ business line, serving major mobile network operators in 9 countries worldwide. Developed content that presented complex subject matter in an approachable, easy-to-understand way.• Led messaging overhaul and narrative redesign for the RootMetrics.com website• Developed localized content and sales materials to support expansion into new countries • Partnered with Director of Product Marketing to create the State of the Mobile Union report series, which generated significant press coverage, increased website traffic more than 5x, and elicited public responses from major telecoms operators in both the US and UK• Developed narrative for the company’s updated brand video, underscoring its premium position in the marketplace and reinforcing key points of differentiation • Defined narrative frameworks appropriate for each company audience • Established an editorial calendar and supervised a team of writers who executed against the content strategy and upheld best practices in content creation

• Directed all external, consumer-facing communications to promote, establish, and maintain a cohesive and consistent message in the marketplace that reflects the brand voice of RootMetrics.• Developed and implement annual consumer communications strategy and plan.• Ensured consistency through all outward-facing communications.• Led social media strategy and direct any communications support or agencies to implement.• Collaborated with Senior Marketing Manager to develop and implement marketing programs to increase consumer interest and activity with the RootMetrics brand.• Managed output of all consumer-facing reports and content.• Developed, guided, and mentored a team of writers to implement communications plan.

• Developed and maintained the RootMetrics voice, style, and brand through copy execution and ensured that team members executed against it.• Created Root’s inaugural blog, determining voice, tone, content, and execution.• Developed copy, messaging, and brand voice for the launch of the RootMetrics website. • Revamped and then placed in charge of all consumer-facing RootScore Reports.• Authored articles featured on or referenced by GigaOM, Connected Planet, CNN, and others.• Created eye-catching copy for award submissions.

Phd, English--American Literature And Culture

Certificate Of Marketing Management

Ba, English / American Studies