Patrick M. Email & Phone Number

If you are in the beverage alcohol or travel/tourism business and seek marketing research “answers,” Merrill-Insights is where to turn. It’s whom category leaders have trusted for more than three decades. We pioneered proven methods that guide our clients in the area of package development and refinement. We are highly trained business problem solvers & help our clients translate keen consumer and trade insights into strategic market advantage. Merrill-Insights is truly unique in the depth and breadth of our marketing research expertise and category knowledge. We are methodologically agnostic. Our experience includes all types of qualitative (e.g., focus groups, IDIs, OLBBs) and quantitative (e.g., web based, telephone, CLT tests) projects. We have extensive experience with consumers and the trade. Pat also worked in Silicon Valley beginning in 1983. He worked with Apple and Steve Jobs beginning in 1985 with the launch of the Macintosh. When Steve left Apple to form NeXT, he bestowed on Pat the moniker of being his “favorite focus group moderator,” which translated into meaning the only moderator he chose to hire over and over. Pat has also worked extensively in the global leisure and business travel industryWe are a global "can do" consultancy largely because we "have done." Specialties: New product development, marketing communications assessment, package evaluation, brand equity tracking, ad tracking, customer satisfaction and market segmentation studies.