Patrick Malinowski Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

Similar to effective advertising and promotions, effective public relations often depends on designing and implementing a well-designed public relations plan. This plan often includes descriptions of what the client wishes to convey, how they plan to convey it, who is responsible for various activities, and how much money is budgeted to fund these activities. A media plan and calendar, which specifies what media methods are used and when they are to be used, are also very useful… Show more Similar to effective advertising and promotions, effective public relations often depends on designing and implementing a well-designed public relations plan. This plan often includes descriptions of what the client wishes to convey, how they plan to convey it, who is responsible for various activities, and how much money is budgeted to fund these activities. A media plan and calendar, which specifies what media methods are used and when they are to be used, are also very useful tools.Often, public relations is conducted through media such as newspapers, television, magazines, etc. Organizations usually have little control over their message as employed in the media; however, they usually have much greater control over their message in advertising.Some factors to consider with respect to public relations are: What groups of stakeholders do you wish to appeal to and how do you wish to present your message? What impressions do you want each of your stakeholder to have? What communications media does your target audience see or prefer the most? Considerations regarding advertising include the collaborations, annual reports, networking, TV, radio, newsletters, classifieds, displays/signs, posters, word of mouth, direct mail, special events, brochures, neighbourhood newsletters, etc. Also consider, what media is most practical for you to use in terms of access and affordability? What messages are most appealing to each stakeholder group?This is Duffy Group Limited, where we help walk you through these scenarios and help you determine the best course of action to take in order to achieve your goals. Show less

Greater Chicago Area

A small PR boutique firm.

Bachelors Degree, Marketing Communications

Activities and Societies: None N/A

Marketing Communications

Activities and Societies: None