Patrick Mburu Email & Phone Number

Kenya

Ethiopia

Set up a strong and diverse Sales & distribution team, key verticals including, Sales & distribution, retail, capability & trade marketing. Designed, operationalized, evolved a robust and responsive distribution model. Channel comprises regional distributors, solid network of distributor own franchise shops and acquisition agents. Designed and rolled out a.

Ethiopia

On mission to Set up and bring to life an exceptionally responsive Distribution model as a key enabler to a digital Ethiopia

Nairobi

• Responsible for sales and Distribution strategy for the dealer and MPESA agents Channels.
• Champion growth and development of the Dealer & MPESA Channels comprising over 400 Dealers and over 3K MPESA Agents with a combine footprint of over 100K outlets
• Deliver airtime sales revenue and Devices sales targets through dealer network
• Ensure availability of adequate float in the MPESA channel to support customer transactions
• Recruit, Develop, train & motivate strong partners to optimize channel performance
• Manage Channel Remuneration Model.

Nairobi Kenya

• Product manager for Voice and Messaging (SMS) including their value added services.
• Delivery of Voice and Messaging revenue targets, ARPU targets and growth in distinct numbers of Active customers
• Developing and implementing the Product Management strategy based on market insights
• Driving Product marketing strategy in line with the overall brand strategy and execute winning product Go To Market (GTM) strategies
• Responsible for Base health and Life cycle management
• Drive voice and messaging ATL and targeted BTL campaigns aimed at stimulating Usage

Nairobi

• Drive Sales growth in the Retail Channel by grooming and developing new business opportunities.
• Delivery of the sales and marketing strategy by working on marketing initiatives and PR opportunities to support the retail brand and range of products and services.
• Working with promotion Agencies to deliver Exciting and compelling GTM executions
• Responsible for Retail channel merchandising standards and execution across the retail Channel.
• Support channel operations through planned activation, campaigns and promotions.
• Drive internal communication to ensure all staff are up to date information about all sales activities.

Nairobi & Coast

• Responsible indirect distribution Channels in Sales Areas within Nairobi and Coast Regions. Focus was on driving Safaricom products distribution ( Availability & Visibility) through dealers & agents
• Effective implementation of distribution strategy in the trade to drive availability of Safaricom products and services in the market
• Ensure achievement of set Monthly, quarterly, and annual airtime Usage and M-PESA transaction revenue targets in the assigned Geography
• Design and drive own initiatives and activities in the market to stimulate sales and reinforce Brand Visibility
• Manage airtime distribution in the Market by ensuring Dealers in assigned territory have adequate resources to serve the market efficiently
• Competition watch

Eastern & Nairobi

Charged with distribution (Availability & Visibility) of Tobacco products through indirect Channels.

Program For Management Development (Pmd), Business Leadership

Bachelor'S Degree - Bachelors Of Commerce

Bachelor Of Commerce (Bcom) - Marketing, Marketing