Analytics Senior Manager on the Audience Development, Analytics, and Social team, January 2020 - present:- Created new framework for generating detailed forecasts of brands’ web traffic, in coordination with brand analysts and with global audience development leadership, for use in benchmarking for multiple key performance indicator metrics.- Wrote SQL queries defining standard methodology for site traffic KPI reporting and analysis, leveraging hit-level Google Analytics and Parsely… Show more Analytics Senior Manager on the Audience Development, Analytics, and Social team, January 2020 - present:- Created new framework for generating detailed forecasts of brands’ web traffic, in coordination with brand analysts and with global audience development leadership, for use in benchmarking for multiple key performance indicator metrics.- Wrote SQL queries defining standard methodology for site traffic KPI reporting and analysis, leveraging hit-level Google Analytics and Parsely Analytics data tables, working in Mode Analytics. - Provided analytics support for creation of unified global reporting, during the company’s integration of U.S. and international operations.Analytics Manager on the Research, Analytics, and Audience Development team, June 2018 - January 2020: - Provided analytics support for cross-brand initiatives on the Research, Analytics, and Audience Development team, including goal-setting and evaluating brands’ content strategy. - Created interactive data visualizations for editorial and business decision-makers, in coordination with business intelligence team. - Assisted dedicated brand analysts with brand-specific data projects on an as-needed basis.Dedicated brand analyst for The New Yorker, on the Research, Analytics, and Audience Development team, July 2014 - June 2018: - Presented data-driven recommendations to New Yorker editorial and social teams, and to consumer marketing, for increasing traffic, improving reader engagement, and selling subscriptions, in partnership with the New Yorker head of Audience Development. - Collaborated with editorial, product and consumer marketing teams in planning and optimizing digital initiatives including The New Yorker archive collections, e-mail newsletters, and the New Yorker Today mobile app. - Provided ad-hoc and recurring reporting on reader behavior. Show less

Supported Media Strategists on search engine and display marketing campaigns for clients in the hospitality industry.

Paid internship working for a startup digital marketing agency with diverse, international clients, focusing on pay-per-click search engine advertising, and search engine optimization.Wrote advertising and website copy for various clients. Received client feedback and collaborated with account managers to modify copy.

Tutored reading, math, and science in a New York City public elementary school. Coordinated with teachers to determine areas in which students required attention, and provide both remedial and advanced instruction based on students’ needs and interests. Worked with students in individual and small groups, during regular school hours and in extended day programs.