Patrick Muriuki Email & Phone Number

Nairobi County, Kenya

Kenya

Core duties Build Internal and External Relationships- Identify opportunities to develop and strengthen relationships to advance the business. - Building cross-functional teams within the organization by connecting personnel across business lines. - Manage customer relations to increase the business’s visibility and reputation.Identify Business Opportunities- Identify areas where the business can increase its footprint. - Identify potential partnerships, opportunities to enhance distribution and open up new markets, and methods to enhance efficiency within the organization’s sales and marketing departments.Direct Strategic Marketing- Take a hands-on approach to the company’s marketing efforts targeted at new markets and channels. - Present market research and customer profiles and recommending improved strategies to expand market reach. - Coordinate activities between sales and marketing teams to introduce new campaigns and make decisions that drive sales growth.Support Operations Planning- Work closely with executives and operations specialists to improve operations planning and overall efficiency.- Assess marketing and sales operations, along with supplier and vendor activities, making recommendations for improvements and enhancements. - Make long-term operations decisions regarding product development and distribution strategies.- Be at the forefront of new product development based on market needs and trends. Cost and resources management - Manage assigned busted and cost to ensure profitability. - Ensure the availability of adequate resources to effectively and cost-effectively deliver on growth objectives.

General manager – East and Southern Africa (Promotion)In charge of Greenlight Planet’s business operations in East andSouthern Africa. Achievements in this role: - Developed new markets in Mozambique, Rwanda, Tanzania, Ethiopia & Uganda.- Grew partner portfolio from 21 to 80+ in the region. - Grew regions revenues from ca. $4Mannually to $18M - Grew Greenlight planet’s market share in the region from 17% to 32%.- Drove the regions operation to profitability. 13 consecutive profitable quarters achieved. Key Roles and Responsibilities. Sales, Marketing & Business Development - Develop and drive the implementation of the regions strategy in lines with the overall business objectives. - Resource all markets sufficiently to deliver on set objectives. - Employ prudent financial management practices to ensure high productivity at best value for both team and partners. - Drive new business development in the assigned region. - Manage & grow existing business portfolios. - Build and develop sales Channels across the region. - Develop and Implement Marketing Campaigns across the region. - Regularly report on the progress of each market to Vice President Global Partnerships. - Manage regional P&Ls to drive efficient use of assigned resources and profitability.

Kenya

Global Partnerships Advisor – Southern Africa(In-charge of the Southern Africa Region; South Africa, Zimbabwe, Zambia, Malawi, Mozambique, Botswana, Namibia and AngolaAchievements in this role: - Launched Sun King products in South Africa, Zimbabwe, Zambia, Botswana & Namibia. - Grew regions revenues from ca. 100,000 $ annually to 1,200,000$ in one year. Key Roles and Responsibilities. Sales, Marketing & Business Development - Identify, Recruit and grow new Partnerships in assigned territory. - Develop and implement country-specific strategic plans with Partners. - Manage & grow existing Partners. - Build and develop sales channels across the region. - Develop and Implement Marketing Campaigns across the region. - Regularly report on the progress of each market to Vice President Global Partnerships.

East Africa

Commercial Head(In-charge of the East African Region; Kenya, Uganda, Tanzania, Rwanda, Ethiopia, Southern Sudan)Achievements in this role: - Grew distribution from Kenya to East Africa. (Uganda, Tanzania, Rwanda, Ethiopia and South Sudan) - Grew Sales Volumes by 30% in 2011 compared to 2010(Highest growth levels since inception)- Developed brand and marketing strategies for the Business.- Grew share of Weetabix in the Breakfast Cereal Category to 72% from 65% across East Africa. Key Roles and Responsibilities. Sales & Business Development - Develop and implement business development strategies and plans.- Create and develop commercial opportunities to increase revenue. - Identify new market opportunities. - Ensure Board of Directors and the Executive are systematically apprised of market opportunities, conditions and associated business developments. - Take Executive lead responsibility for the identification, development and implementation of all strategic partnerships. Marketing - Take the lead in the development of a Brand Strategy for the region.- Take the lead in the development of a Marketing Strategy for the region.- Implement and facilitate the implementation of annual marketing plans for the Region. - Plan and administer the Regions Marketing budget.- Support development of regional marketing budgets.Customer Service - Developing feedback or complaints procedures for customers to use.- Develop customer service procedures, policies and standards.- Regular meetings with customer care managers to discuss possible improvements to customer service.- Ensure training staff to deliver a high standard of customer service is done regularly. - Manage the customer service Teams for the Region.- Keeping ahead of developments in customer service by ensuring that the team is well equipped.

Recruit and Manage a corporate sales team of 2 Sector managers, 6 Account Managers and 1 Sales Support Manager.Interface with other Departments on all issues corporate to ensure a strict enforcement of SLA's.Define and control corporate sales budget while implementing the Corporate Sales Strategy.Participate in management meetings and sales policy making.Accompany the Sales team to Complex Sales Calls to esnure closure.Update on market information and developments, and develop strategies for improving performance in a dynamic market place.Ensure that all Frequently Asked Questions are answered in time & properly.Define the market potential and priorities key areas and sectors.Develop with the marketing department Corporate offers to drive sales.Identify Potential & develop strategies for the departmentCoach and develop the team in line with their development needs.Plan Corporate EventsPlan Corporate Sales strategies quarterly & yearly.Achieve Set Sales Targets for the department Develop solutions inline with market needs.

Setting up proper systems of Franchising.Setup Essar owned owned Customer experience centers.Exploit business opportunities in all areas of marketing mix, which includes products, value, target customers, advertising & promotions to maximize on Profits. Ensure adequate presence based on Regions & market requirements & Day to Day management of the Franchise Business. 100% Achievement on Franchisee Roll out Target.100% Achievement on Revenue TargetsEvaluate all requests for new franchise stores using demographics, site guidelines, impact studies, market studies, and on-site visits to approve viable stores for the system. Set & review all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards are maintained. Analyze Market Intelligence & draw up Strategies that will ensure Profitability of Franchises. Initiate Staff Motivation Programs & Document them.Co-ordinate Staff development initiatives.Recruit appropriate candidates to appropriate roles. Develop processes that ensure excellent service delivery as per set out SLA’s.

- Develop a distribution channel for the Safaricom Pay Phone business.- Develop a distribution channel for the Simu ya Jamii Product. - Identify and recruit dealers to distribute Safaricom payphones. - Ensure visibility of the Safaricom Simu Ya Jamii brand. - Facilitate Simu ya Jamii dealer training. - Prepare weekly, Monthly, quarterly and Yearly management reports for the department. - Manage the department’s budget & Cost Centre. - Coordinate Marketing activities for the Simu ya Jamii Department. - Supplier Management. - Ensure stock availability in the Trade and Warehouse. - Manage a Sales support team of 5 and 1 sales administrator. - Manage 27 Simu ya Jamii Dealers.

(Incharge of Payphones - Simu ya Jamii)Generation of sales revenue through effective management of appointed Simu ya Jamii agents and field representativesEnsure the rollout & availability of official Simu Ya Jamii payphones in the assigned regionDevelop innovative ways of increasing Simu ya Jamii revenue and creating awareness of services offered at Simu ya Jamii outlets.Plan and execute sales programs to increase penetration and availability of Simu ya Jamii payphones in assigned region e.g. road shows, workshops, or promotionsEnsure retention of recruited Simu ya Jamii vendors as exclusive Safaricom partnersEnsure achievement of set sales Monthly, quarterly, and annual targetsEnsure all Simu ya Jamii outlets are well branded & visible for effective communication & awareness.To effectively manage staff and resources allocated through effective monitoring of performance and staff developmentPreparation of analyzed weekly, monthly, quarterly & annual Acquisition & Sales reports

Responsible for meeting department revenue objectives, recruiting, hiring and managing sales executives.- Provide day to day direction to the regional sales force.- Accompany sales executives on joint sales calls.- Assist with marketing promotions.- Perform Regional employee semi-annual reviews.- Develop sales forecasting systems.- Ensure Distributors Comply with company regulations

Provide sales improvement recommendations to the C.E.O.Provide day to day direction to the sales force.Responsible for meeting department revenue objectives, recruiting,hiring and managing Regional sales managers and sales executives.Provides Information to Top Management that would influence Company Policy.Comprise an annual business plan to obtain Sales & Marketing objectives.Comprise a quarterly and annual budget for the sales departmentEnsure Distributors Comply with company regulationsCo-ordinate marketing issues with head of MarketingPerform Country employee semi and annual reviews

Master Of Business Administration (Mba), Strategic Management

Bachelor Of Arts (B.A.), Business Management