Spearheading strategic initiatives that drive our mission of improving patient outcomes. My role emphasizes the cultivation of meaningful partnerships, facilitating impactful agreements that bolster education for both healthcare providers and patients. As the leader of the Development & Strategy function, I am dedicated to crafting innovative strategies that not only elevate the NCODA brand visibility but also generate the essential support that underpins our commitment to empowering healthcare providers and enhancing patient care outcomes.

Strategic leader for the US Oncology Business Unit and 20 non-sales full-time employees with a total of 5 total direct reports. Member of the US Oncology Leadership Team. Provide guidance and leadership on all strategic issues across commercial, medical, market access, and digital. Oversee the US commercial launch readiness efforts for ALUNBRIG, EXKIVITY, and ICLUSIG, including KOL development and commercial preparedness. Worked tirelessly to identify areas where the company can improve efficiency and implement processes and procedures to streamline operations and reduce costs. Leadership of Launch Excellence, Project Management, Digital Operations, Marketing Operations, Learning & Development, Leadership Development, Promotional Review and Asset Management.

Launched a new ICLUSIG sales team encompassing 26 Oncology Representatives and 3 Managers across the entire US. Directed effective hiring, orientation, training, and development of all people hired. Developed a focused vision and approach to driving business in rare cancer by removing barriers and enabling best-in-class HCP engagement with targets. Collaborated with the Marketing and Medical teams to drive a cohesive cross-functional, integrated brand approach for the Leukemia Franchise, including launch preparation for a first-in-class molecule for MDS.

Provided strategic leadership to 28 Institutional Oncology Sales Representatives deployed at academic institutions and large community practices throughout the US. Created and deployed effective KOL engagement strategies across 200 academic institutions across the US with Health System Manager (HSM) Team. Directed all aspects of the 15-million-dollar organizational peer-to-peer promotional program platform for 6 speaker bureaus, 150 HCP speakers, and 600 annual programs. Created Launch Excellence Function which led to the successful commercial launch of three new product indications.

Responsible for driving HCP-marketing tactics for physician audience, including peer-to-peer promotional content and GPO network activities. Built commercial KOL strategy for NINLARO new product launch. This included identifying and developing engagement plans for top 50 US-based thought leaders. Gained cross-functional alignment to create first-ever Visiting Faculty Program (VFP) to strengthen KOL engagement and collaboration. Integrated real-time EMR data into GPO network programs, advertisements and account-based case studies to identify gap in perceived versus delivered therapy. Saw ~9% increase in product LOT over 12-months in participating accounts.

Developed overall R&D internal communication strategy with key stakeholders, focusing on engagement in product life cycle management. Worked directly with executive team to identify new engagement opportunities & lead oncology internal R&D communication efforts. Developed quarterly oncology investor relations materials including portfolio management and R&D gating.

Created 7 websites that screened over 100,000 patients globally for participation in open company clinical trials, increasing patient enrollment rates by over 15%. Launched Takeda Oncology social media efforts on Facebook, twitter, and YouTube. Created first organizational external enterprise digital strategy. Managed the company's digital and internal communications team, effectively delivering key messages to employees while establishing and maintaining cooperative relationships with the community, patient, and public interest groups.

Created and implemented field-wide selling model including coaching tools and CRM application. Orchestrated product line-extension launch and helped organization achieve +20% growth with market mature lead product for two consecutive years. Extensive work related to project management, instructional design and translation of detailed medical information into training materials.