• Team Leadership: Built and led a team of eight producers and project managers, driving a 200% increase in revenue over two years by expanding the tabletop gaming product portfolio. • Licensing Expansion: Strengthened business license alignment with Wizards of the Coast across multiple categories, delivering a broader array of consumer goods to market and enhancing brand synergy.• Global Supply Chain Optimization: Implemented agile practices in supplier management and global logistics, improving production timelines and ensuring greater accuracy in product availability, which increased "shelf time" and wallet market share.• Strategic Partnerships: Forged a partnership with key licensing partners to expand product offerings, significantly boosting consumer engagement across gaming platforms.• E-Commerce Growth: Designed and launched a co-branded Wizards of the Coast & WizKids direct-to-consumer eCommerce platform, now accounting for 25% of total revenue with enhanced margins. • Loyalty Program Development: Developed a direct-to-consumer loyalty program to increase customer retention and engagement across the platform.• Forecasting Excellence: Established advanced forecasting and measurement processes to optimize global supply and demand, ensuring on-time product availability• Data-Driven Reporting: Introduced Tableau-based reporting tools to track inventory, sales, run rates, and product sell-in, enabling more accurate sales insights, trend responsiveness, and improved decision-making across the organization.

• Team Leadership: Managed a team of nine employees responsible for Starbucks’ global strategy, growth planning, network optimization, and expansion initiatives.• Portfolio Strategy: Directed strategy within real estate development and licensing including trade area transformation, new store formats, financial planning, portfolio optimization and neighborhood-specific strategies, while spearheading innovative reinvestment approaches portfolio wide. • Annual Operating Plan: Led the development of the portfolio annual operating plan, ensuring alignment with the comprehensive corporate strategy and seamless integration with the five-year strategic plan. • Capital Optimization: Led global capital planning and reinvestment strategy efforts, driving cost savings across the store network and prioritizing initiatives to grow transactions and enhance profitability. • Executive Presentations: Delivered strategic insights on sales, process transformations, portfolio strategy, acquisitions and corporate strategy globally to C-suite executives influencing key decisions. • Geospatial Leadership: Advanced spatial data science capabilities by integrating data visualization, executive reporting, portfolio optimization and geospatial analysis to support strategic decision-making across development and operations.• Location Analytics Strategy: Designed and implemented a global location analytics strategy, empowering regional teams to identify growth opportunities, maintain market share and optimize the existing store base.• Atlas System Development: Conceptualized, designed, and launched “Atlas,” a geospatial CRM planning system integrating corporate strategy, planning and management for retail locations globally.• Data-Driven Insights: Built and deployed dashboards to provide actionable insights on "metrics that matter," enabling better decision-making across key business segments such as sales, product performance, loyalty programs and partner development.

• Team Leadership: Managed a team of six employees responsible for decision support in store growth, network planning, portfolio optimization, business processes, statistical analysis, GIS, and consulting.• Global Market Planning: Developed and launched a corporate-wide real estate market planning process, standardizing approaches for new store growth, existing store optimization, with licensing channel engagement across China, APAC, EMEA and the Americas.• Portfolio Optimization: Partnered with Business Intelligence to create a global portfolio optimization reporting and visualization, integrating web-based GIS tools with business processes to support field teams in 15 strategic markets.• Advanced Modeling: Built robust cannibalization, accretion, and competitive incursion models to improve global growth pattern analysis and strategic decision-making processes. •Financial Planning: Collaborated with Corporate Finance to execute detailed global financial planning for development and real estate sales initiatives.• Statistical Modeling: Developed store-level statistical and scoring models using diverse data sources to support real estate selection, market planning and performance monitoring, enabling more data-driven decisions.• Customer Segmentation: Conducted customer segmentation and statistical analyses to uncover factors driving location demand, market penetration and growth opportunities.• Decision Support Tools: Created a multi-criteria decision support tool to objectively evaluate markets for potential lift, directing investments to align with strategic goals • Strategic Acquisitions: Assessed acquisition opportunities in office and in the field, analyzing brand overlap, portfolio overlap, consumer reach and optimization potential to maximize organizational benefit.• Project Management: Led cross-functional projects involving planning, strategy and spatial analytics, ensuring alignment with organizational objectives.

• Market Planning Standards: Established organizational standards for network planning and market expansion, encompassing opportunity analysis, competitive assessment, consumer engagement, trade area evaluation and five-year growth planning for new markets.• Data Transformation & Modeling: Conducted data quality checks, exploration, manipulation, and transformation for predictive modeling using SPSS, SAS and ArcMap, ensuring robust and actionable insights.•Market Holding Capacity Analysis: Developed a global standard for assessing retail market capacity, analyzing supply/demand dynamics, market share trends, competitive growth and shifting consumer purchasing power to inform strategic. • Sales Forecasting Models: Created hybrid regression-based/similar-site sales forecasting models for the U.S. and Canadian markets, enabling Operations to strategically double the global store portfolio. • Channel Expansion Analysis: Evaluated new business channels and location opportunities, driving market penetration in underrepresented areas through innovative concepts, including off-highway sites, “music stores” and brand co-locations.• Global Expansion Support: Established analytical standards for global market expansion, providing insights into market share, penetration, competitive growth and detailed geographic analysis to support strategic growth initiatives.