Patrick Bourke Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

- Acts as the main point of contact for select internal clients to interact with the Communications and Marketing team, identifying opportunities and responding to requests.- Collaborates with other Business Partners to provide a centralized intake, ensuring the effective planning and coordination of work involving the Communications and Marketing team.- Develops, implements, and evaluates strategic communications and marketing plans to promote HEC’s programs and initiatives, in collaboration with internal clients and other members of the Communications and Marketing team.- Manages communications and marketing projects for internal clients.- Develops and monitors communications operating procedures, policies, and workplans.- Manages approvals for and, reports on project and activity budgets.- Defines and supports the delivery of key communication priorities.- Develops and maintains solid relationships in the health services, government, and communications sectors, to support program operations and ensure appropriate representation of HEC’s work.

Montreal, Quebec, Canada

- Responsible for providing UX content design and strategy for a bespoke roster of B2B clients seeking to expand their product content and develop a distinctive brand voice.- Providing all product copy and functionality notes for wireframes with UX designers and leadership teams.- Tasked with ensuring impeccable written product content and organizing content guidelines into a clear and understandable format.- Required to engage with product managers and leadership team to conduct tests to optimize product content and analyze existing content, focusing on reuse opportunities.

Montreal

- Responsible for providing senior writing and editing services for a broad range of digital communications products.- Required to lead the monitoring and evaluation of communication activities, including social media analysis.- Tasked with developing strategies and plans for paid digital campaigns on Twitter, LinkedIn, Facebook, Instagram, and Google Ads.- Oversees work assignments with external suppliers, such as editors, graphic designers, and translators.- Liaises with members of the Digital Communications team to ensure a coordinated, strategic and integrated approach across our digital channels (website, social media, e-communications).- Oversees the internal digital communications editorial calendar to promote initiatives and advocacy priorities.- Contributes to the strategic approach to FCM digital communications to ensure quality, accuracy, relevance, and organizational alignment.- Co-pilot projects and campaigns collaboratively with cross-functional team members that must be delivered on time and on budget, including regular interaction with the CEO.

Montreal, Quebec, Canada

- Responsible for designing and creating content strategies that supported evolving business goals and changing customer personas.- Developed a comprehensive, omnichannel PR & Editorial strategy including relationship-building with journalists, produced partnership content, and led press initiatives by owning relationships with all media agencies.- Managed and mentored a team of three marketers in content creation, social media and community management.- Set marketing targets and remained accountable to impression, CTR, CTO, and lead gen goals across organic (SEO, Website, Social), editorial, and earned media channels.- Approached all content campaigns and strategies with a data-centric mindset to ensure success was measured with a quantitative lens. Shared data cross-functionally to leverage learnings across teams.- Prioritized team projects based on business goals, ensured all team members worked efficiently and with support, and evaluated the need for additional budget, resources, and hires to meet objectives.

Montreal, Quebec, Canada

- Owned the content budget across freelance content creation, PR, editorial, and sponsored social.- Implemented new processes for content production, owned content relationships with key internal and external stakeholders.- Crafted materials to coach teams on branded content. Responsible for updating internal stakeholders and investors on new messaging.- Created foundational content blocks including content style guides, user persona documents, multiple content, social media strategies, sales outreach email templates, and thought leadership guidelines.- Collaborated with web development, SEO, Paid Ads, and graphic design agencies to augment the delivery of all content goals.

Edinburgh, United Kingdom

Responsible for researching topics, formulating ideas and creating content pertaining to local government related issues in the UK.Required to commence work independently while also liaising closely with senior researchers to submit papers in a time-sensitive fashion.

Montreal, Quebec, Canada

I am responsible for sourcing, researching and crafting high-quality content on a range of issues pertaining to immigration to Canada. This includes but is not limited to:- Implementing complete content strategies designed to improve the site's reach in new markets- Required to show in-depth knowledge of pre and post-arrival immigration options for new to Canada market- SEO audits and keyword research for improved visibility of content- Daily news articles on direct and indirect immigration-related issues pertaining to Canada- Liaising with sales and web development team to ensure weekly, monthly and quarterly targets are reached- Leading presentations for content and general team-meetings - Displaying a detailed knowledge of the Canadian immigration system, including IEC, PNP, and Express Entry visa categories- Ensuring that relationships with commercial partners are maintained and new leads are forged- Utilizing UX design knowledge for the building of interactive tools and other online products

Montreal, Quebec, Canada

I am responsible for content creation on Moving2Ireland. This includes writing, editing and sourcing all news articles on our website, as well as creating infographics, videos and other media-rich content. In addition, I am required to complete the following tasks on a weekly basis:- Create daily, weekly and evergreen news articles pertaining to immigration, employment, education, and related issues in Ireland.- Edit content from content team and contributors- Display developed photo and video editing skills- Liaise with sales and web development team to ensure weekly, monthly and quarterly targets are reached- Lead internal and external presentations related to Moving2Ireland- Display a detailed knowledge of the Irish immigration and employment sectors- SEO audits and focused keyword research for improved visibility of content- Manage relationships with commercial partners are ensure that new leads are forged- Represent Moving2Ireland at international conferences

Montreal, Canada Area

Senior content writer who had a responsibility for writing SEO-rich range of articles, landing pages, blogs and custom content for a diverse range of commercial clients.Required to research and implement the latest SEO and SEM trends to improve the content for our almost 10,000 commercial clients.Tasked with liaising closely with members of the design and marketing teams to create a high-quality finished product for our clients.Skilled at B2B and B2C marketing content for a wide range of commercial clients and individual customers.Responsible for maintaining regular interaction with clients to ensure the content being created met their needs.

Montreal, Canada Area

Tasked with writing compelling and engaging content for a wide range of diverse commercial clients.Responsible for working with editors and other members of the content team to maximize SEO visibility and other search engine metrics.Needed to work independently and collectively to craft blogs, landing page and custom content.Working independently requires self-motivation and the need to set a range of self-imposed deadlines.Developed and evolved an engaging writing style that is both creative and functional.

Montreal, Canada Area

Glasgow, United Kingdom

Tasked with organizing, implementing and over-seeing street and social media campaign events in Glasgow in support of the Remain campaign in the European Union referendum.Responsible for employing advanced campaign techniques to increase voter turnout. Tasked with relaying campaign messages to volunteers, colleagues and other campaign officials on a daily basis and monitoring engagement and reaction levels.Contributed to a high-visibility campaign that permeated local, national and international media and resulted in every Scottish voting district choosing to remain part of the European Union.

Galway/Dublin, Ireland

As a Parliamentary Assistant for Derek Nolan TD, I was responsible for formulating local and national election campaigns. Delivering press releases and speeches while also liaising with the relevant press media officials.In addition, I was tasked with providing advice to constituents on issues pertaining to education and immigration, as well as assisting in policy matters and contributing to the overall functionality of the Labour party in the Galway area.

Leinster House, Dublin

As a research intern in Dail Eireann, I was responsible for assisting the research team with issues ranging from election campaigning to monitoring media coverage.I briefed Deputies on upcoming committee meeting issues.I was also responsible created press releases and speeches for the the relevant Deputies.

Galway

Prepared weekly classes on party ideology, party systems, governmental institutions, gender equality and secularization.

Derry, Northern Ireland

Research paper awaiting publication that dealt with the relationship between ethnic minority citizens and the institutional structures of the power-sharing arrangement in Northern Ireland.

Derry, Northern Ireland

Independent ResearchData CollationFormulation of Literature ReviewsCross Referencing and Formatting Submitted Articles in the Pre-Publication Stage

Dublin, Ireland

I developed interpersonal skills in a progressive and fast-moving working environment by dealing with customers on a daily basis. I was responsible for confirming deliveries as well as opening and closing the store and engaging in conference calls with the various heads of the company.I was a member of staff that launched the store in Dublin and this required long hours and great attention to detail with regards to to merchandising, inventory appraisal and customer care.

Dublin, Ireland

I engaged in a research study to investigate if the ethnic outbidding voter model was a reliable indicator to explain voting patterns and candidate preference in the Northern Irish political system in the years following the Good Friday Agreement of 1998.

Master Of Science (Msc), Political Science And Government, B

Activities and Societies: Gaelic Football Club, Politics Society, Film Society Undertook modules in Government Institutions, Voter.

Bachelor Of Arts (B.A.), History And Politics, B

Activities and Societies: Film Society History Society Live Music Society History - Gained the appropriate analytical tools to complete.

Leaving Certificate, History, Economics, English

Activities and Societies: Gaelic Football team Participated in various writing competitions.