Patrick Raab Email & Phone Number

Altdorf, Ur, Ch

- Responsible for the area Brand Strategy, including leadership of the Brand Strategy team - Leading the development and implementation of the brand strategy in coordination with the business and executive board as well as in close cooperation with other stakeholders- Developing and providing brand strategy trainings as well as brand-driven communication tools- Contribution in cross-functional projects to ensure consistency with the brand strategy, including involvement in global and local marketing campaigns- Leading and cooperating with project members as well as partners in an international context

- Leadership of the Brand Strategy team- Leading projects in the field of brand strategy in terms of development and implementation in coordination with the business and executive board as well as in close cooperation with other stakeholders- Developing and providing brand strategy trainings as well as brand-driven communication tools- Contribution in cross-functional projects to ensure consistency with the brand strategy, including involvement in global and local marketing campaigns- Marketing reporting in relation to the corporate strategy, in close collaboration with CMO- Leading and cooperating with project members as well as partners in an international context

- Leading strategic and operational projects in the field of brand management - Leading and cooperating with project members as well as partners in an international context - Support Head of Brand Development & CMO

Winterthur, Zürich, Schweiz

- MSc Business Administration- CAS Digital Brand Management- CAS Customer Lifecycle Management & Cross-Channel CRM

Schattdorf

Responsible for global marketing of Automotive segment:- Development and implementation of marketing strategy, concept and activities - Leadership of Automotive marketing teamBusiness trips: USA, China, South Korea and Europe (Switzerland, Germany, Italy and Czech Rep.)Completed Advanced Leadership Program (ALP) carried out by Datwyler Group and ARGO

Winterthur, Zürich, Schweiz

Institute of Marketing Management- Project leadership of consulting and research projects- Teacher in marketing modules (Bachelor and Master of Science)- Supervisor of students projects as well as bachelor and master theses- Program manager CAS Brand Management- Publication of scientific studies/journals

Winterthur Und Umgebung, Schweiz

Institute of Marketing Management- Research projects with focus on Service Design and Customer Relationship Management- Participation in consulting projects, education and scientific publications

Tax office Uri (Amt für Steuern Uri)

Cas (Certificate Of Advanced Studies) Marketing Management

Executive Program, Digital Marketing Analytics

Executive Program, Digital Marketing: Disruptive Strategy

Master Of Science In Business Administration With A Major In Marketing

Bachelor Of Science In Business Administration - General Management

Matura - Vocational (Kaufmännische Berufsmaturität)