Patrick Reed Email & Phone Number

Sydney, Australia

Sydney, Australia

Lead, manage and ultimate responsibility over the sales and marketing functions at Sargents Pies.

Australia

Clouet (Australia) Pty LtdNational Business Manager – Australia:Manage the mainstream grocery business in Australia and New Zealand. Responsible for the management and profitable growth of all major grocery accounts, including Woolworths, Coles and Metcash as well as Business Development through Adli, Costco, 7-Eleven and Chrisco. In addition to this I manage a third party distributor in each state.Responsible for the development of the New Zealand market and management of all aspects of the A. Clouet business in New Zealand. This includes management of our third party distributor. I am also highly involved with the marketing strategy in New Zealand.ResponsibilitiesAccountability for 85% of A. Clouet NSV.Responsibility for developing the New Zealand market Submitting & Managing the Sales BudgetMaintaining trade spend to required levels Developing and implementing business plans in order to meet account objectivesDeveloping, implementing and evaluating promotional plansDeveloping and maintaining effective relationships both internally and with customersForecastingAnalysing various scan data information Overseeing 3rd party field force operationsNegotiation of Trading terms with Woolworths, Coles and MetcashKey AchievementsIncreased NSV in Australia; 2010 – 16.3% 2011 – 8.4% 2012 – 12.2% 2013 - 5.0%Increased NSV in New Zealand; 2011 – 95% 2012 – 13.4% Effectively managed budgeted trade spend levelsNegotiated and implemented Meal Solutions promotion in Woolworths.Increased ranging and SKU count in Woolworths across three categoriesIncreased ranging in Coles.

Sydney, Australia

As the National Account Manager for Woolworths and Big W I was accountable for the continued growth of these two accounts. Through innovation and the management of a large number of SKU’s (in excess of 4500) I was responsible for generating strategic sales opportunities. This requires that I developed and implemented a business plan that not only meets, buts exceeds my customer’s expectations with the goal that when one of my customers has a need they make their first and only call to me.

As the National Account Manager for the Independents, I was responsible for the management and growth of the Metcash and Franklin’s accounts across Branded, Licensed and Private Label products as manufactured and distributed by Paradise Food Industries Pty Ltd. ACHIEVEMENTSAchieve 21% growth in the Metcash account for F07. National market grew at 3.9%.Achieve 8.9% growth in the Franklins account for F07. Biscuit category declined at 0.9% in Franklin's during F07.Achieve agreed national ranging in Metcash on all new lines without suffering any deletions other than products deleted from Paradise Food Industries Pty Ltd range.Organise and successfully run the IGA>D Expo stand for Paradise Food Industries Pty Ltd. In excess of 20,000 cartons sold.Participate in re-negotiation of Paradise Food Industries Pty Ltd trading terms with Metcash in order to re-direct AAW component of existing trading terms. Negotiate full pallet order quantities where practical into all IGA>D warehouses as part of the Warehouse Efficiency Program.Negotiate into trading terms a 0.75% rebate for participation in the Warehouse Efficiency Program rather than a straight monies payment of $25k per quarter. Annual saving to Paradise Food Industries Pty Ltd of $50kChange the promotional strategy in Metcash from a nationally based program to a mixture of national and in-store promotional activities.Develop a sound relationship with Franklins with improved ranging, grading and promotional exposure through catalogue.Negotiate plain sweet biscuit range onto front page of Franklins Birthday Sale catalogue. Funded only 65% of the case deal and achieved an uplift of 565.5% in sales for the week of the promotion.

As the Account Manager for Woolworth’s, I was responsible for the management and growth of the account across Food Management, Disposal Management and Disposable Tableware categories in conjunction with my National Business Manager. Sales Value $32 Million.As the Account Manager for Big W, I was responsible for the management and growth of the account across all categories in conjunction with my National Account Manager. Sales Value $3 MillionAchievementsDevelop a One Price Point Promotion across a number of SKU’s Easter 2003 and negotiate brochure and off location to achieve 45% volume growth against baseline for the week of the promotion.Aussie Wide Best Buys Promotion May 04 with Brochure, Off Location and Allocation to achieve 161% volume growth.Bulk End Display June 04 achieved 60% volume growth.Year on year sales growth in Big W with 13.1% growth for FY03/04Sell in and achieve acceptance of the inaugural Armor All National Car Wash Day initiative in Big W (One of only two accounts that participated.)Set up and continue to manage the Co-Managed Inventory (CMI) role until its progression to Vendor Replenishment Planner (VRP) allowing me to work with and influence other areas of the Clorox business.Regular achievement of ranging of new lines across Woolworth’s and Big W accounts and across all categories that Clorox are involved in, including sell in and achieve acceptance of complete Armor All range in Big W.Achievement of sales budgets for three out of four years for both Woolworth’s and Big W.

As a Sales Representative, my role focused on servicing our key FMCG retail customers at store level ensuring maximum ranging and displays were achieved.Increased Clorox ranging in all independent stores by providing customers with frequent calling, positive presentation of new lines and a can do attitude to relays and shelf management.Through the other key accounts most of our new lines launched during 1999/2000 were accepted and trailed. Trained new Representatives upon their commencement with Clorox

As an Area Sales Supervisor I was required to manage a team of Sales Representatives and Sales Support Operators within the NSW state sales team. I was also required to manage the priorities of my sales team as set by the account and marketing teams. I also recruited and trained members of my team as well as assist in this process for other sales teams. My day to day activities also included managing both internal and external relationships – externally, through Woolworths, Coles an Independent Grocery and Store Managers.Exposure to multiple and diverse categories within the Unilever portfolio of products gave me invaluable insights into category management, promotional execution and leveraging sales opportunities to achieve a win- win outcome.