Patrick Reid Email & Phone Number

Greater Atlanta Area

Provide strategic corporate/commercial oversight to the teams across three key channels encompassing online travel agencies, metasearch sites, and digital travel management companies; portfolio valued at $6.5B. Delegate tasks to teams for upselling Delta products, improving customer experiences, enhancing agency processes, and selective distribution. Contribute extensively to enhancing the overall shopping experience and communication by coordinating with company’s largest leisure online travel agencies, as well as formulating initiatives to improve service and boost premium revenue. Play a key role in the planning, development, and delivery of a scalable 3rd party online distribution strategy in coordination with the SkyTeam partner airline carriers and cross-matrix colleagues. Drive significant cost optimization by deploying best practices for securing the distribution of the company’s content, as well as facilitating continuous revenue streams within the network. Leverage subject matter expertise to orchestrate and curate industry-leading and profit-driven online agency commercial agreements by working closely with the internal stakeholders. Proactively promote and market self-service initiatives and curtail 3rd party call volumes by partnering with Global Sales Support and Reservations partners. Key Achievements: Optimize significant revenue portfolio valued at $6.5B via Delta selective distribution process and policies; contributed to the development of key stakeholders for enhancing product displays and increasing visibility on 3rd party sites by creating JV display guidelines. Coordinated with all involved entities and stakeholders; leveraged solid persuasion and negotiation skills to contract with Expedia Group, Delta’s largest travel agency by revenue.

Oversaw dynamic partner relations including addressing and resolving escalated issues from 3rd party sites in collaboration with the internal staff and key stakeholders. Professionally handled escalations across multiple aspects such as financial issues, online agency display issues, and customer service challenges on previously sold tickets. Held direct accountability for administering all facets of Delta’s online travel agency (OTA) $3B travel portfolio. Brought significant process improvements including expediting and overhauling online agency and metasearch partner processes in partnership with the Reservations, IT, Finance, Revenue Management, Global Sales, and Marketing teams. Conserved $106M by influencing partner mindset and negotiating terms on key contracts to close lucrative deals with the OTA and Metasearch partners; successfully curtailed 100% cost on meta referrals and reduced OTA cost per ticket by 51%. Boosted rebate revenue by 42% by strategizing and overhauling key initiatives across the Opaque programs for Priceline and Hotwire by fostering and leveraging strategic relationships with the Revenue Management team. Piloted numerous process implementations including reporting procedures and invoicing capabilities for incentive payments, monthly reconciliations, and GDS offsets. Amplified revenue by >$400K by facilitating seamless development and deployment of LHR backend commission program.

Channel Manager of Delta Paid Search program ($4.5M spend) – develop strategy, monitor and analyze performance, manage agency and search engine relationshipsChannel Manager of Northwest Airlines Paid Search Program ($2.4M spend) - develop strategy, create, optimize and analyze campaigns, manage search engine relationshipsOversee Affiliate program with LinkShare ($1.2M budget) – implement Omniture tracking, develop strategy, monitor and analyze performance and create opportunities for publishers to grow the Delta programUtilize Web Analytics (Omniture) to track, analyze and optimize search and affiliate programs for increased revenue at most efficient allocation of spendClosely work with other Delta Channels/teams including banner advertising, offline advertising, SEO, metasearch and onsite content to develop & implement affiliate/PPC strategy that includes the overall interplay of all channels/disciplines for delta.com growth

Mba, Marketing

Education record