Patrick Riedemann
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Patrick Riedemann Email & Phone Number

Head of Consumer and Market Intelligence at BSH Home Appliances Group
Location: Vaterstetten, Bavaria, Germany 6 work roles 2 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Head of Consumer and Market Intelligence
Location
Vaterstetten, Bavaria, Germany
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Who is Patrick Riedemann? Overview

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Patrick Riedemann is listed as Head of Consumer and Market Intelligence at BSH Home Appliances Group, a with 2438 employees, based in Vaterstetten, Bavaria, Germany. AeroLeads shows a matched LinkedIn profile for Patrick Riedemann.

Patrick Riedemann previously worked as Head of Consumer Intelligence at Bsh Home Appliances Group and Customer Research Manager at Bsh Home Appliances Group. Patrick Riedemann holds Dr. Phil., Psychology, Summa Cum Laude from Freie Universität Berlin.

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BSH Home Appliances Group

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Profile bio

About Patrick Riedemann

Understanding the needs of consumers, anticipating their current and future wishes, and transforming that into products and solutions that make life better is my key ambition. My talent and background help me to go beyond personal opinions into valid and fact-based insights. I love to inspire designers, engineers and marketers to embrace consumer needs, to fuel their creativity and to guide their decision-making.

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Patrick Riedemann's current company

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BSH Home Appliances Group
Bsh Home Appliances Group
Head of Consumer and Market Intelligence
munich, bavaria, germany
Website
Employees
2438
AeroLeads page
6 roles

Patrick Riedemann work experience

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Head Of Consumer And Market Intelligence

Current

Leading a team of customer and market analysts to make BSH more consumer-centric. Responsible for global research on brand, innovation, customer journey. Governance on regional and local consumer intelligence units.

Dec 2021 - Present

Head Of Consumer Intelligence

München, Bayern, Deutschland

Leading a team of consumer research experts to create and establish consumer frameworks and standard methods in order to make BSH more consumer-centric. Governance on regional and local consumer intelligence units. Driving the consumer research of global units (global brands, corporate innovation, global digital units).

Sep 2014 - Dec 2021

Customer Research Manager

München, Bayern, Deutschland

Driving the global research program for the product departments of laundry and dish care. Development of new methods and analysis for segmentation and brand health measurement.

Sep 2011 - Sep 2014

Marketing Strategy Analyst

Daimler Ag

Stuttgart, Baden-Württemberg, Deutschland

Lead of global projects to analyze consumer data, exploring consumer segments and defining target groups for Mercedes-Benz model SUV and sports cars. Deriving strategic implications for positioning of model lines within the MB portfolio.

Jan 2008 - Aug 2011

Customer Research Specialist

Stuttgart, Baden-Württemberg, Deutschland

Leading international consumer research projects with the focus on innovation and product development. Consumer representative in important MB product development boards.

Jan 2007 - Dec 2007

Customer Research Specialist And Phd Doctorate

Berlin, Deutschland

Consumer lead in design-thinking projects with design teams on innovative interior concepts and user interfaces for future Mercedes-Benz car models within the research lab “Customer research center”. Acceptance testing of innovative features.

Jan 2004 - Dec 2006
Team & coworkers

Colleagues at BSH Home Appliances Group

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2 education records

Patrick Riedemann education

FAQ

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What company does Patrick Riedemann work for?

Patrick Riedemann works for BSH Home Appliances Group.

What is Patrick Riedemann's role at BSH Home Appliances Group?

Patrick Riedemann is listed as Head of Consumer and Market Intelligence at BSH Home Appliances Group.

Where is Patrick Riedemann based?

Patrick Riedemann is based in Vaterstetten, Bavaria, Germany while working with BSH Home Appliances Group.

What companies has Patrick Riedemann worked for?

Patrick Riedemann has worked for Bsh Home Appliances Group, Daimler Ag, Mercedes-Benz Technology, and Daimlerchrysler Ag.

Who are Patrick Riedemann's colleagues at BSH Home Appliances Group?

Patrick Riedemann's colleagues at BSH Home Appliances Group include Pereleshin Ilya, Muthukumaran N, Gebhard Mayer, Joel Gray, and Ngan Vu.

How can I contact Patrick Riedemann?

You can use AeroLeads to view verified contact signals for Patrick Riedemann at BSH Home Appliances Group, including work email, phone, and LinkedIn data when available.

What schools did Patrick Riedemann attend?

Patrick Riedemann holds Dr. Phil., Psychology, Summa Cum Laude from Freie Universität Berlin.

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