Patrick Roney Email & Phone Number

Berlin, Berlin, De

Miami, Fl, Us

London, Gb

London, Gb

Chicago, Illinois, Us

Directing the U.S. consumer strategy and insights function. Contributes to shaping menu strategies, marketing platforms, and leveraging consumer insights to innovate the restaurant experience. * Led insights team accountable for all primary consumer research related to new product development, marketing communications, and the customer experience. * Led the process that ensured the customer was present in key franchisee meetings through ethnographic video summaries and facilitating customer panel discussions on stage. * Developed vision and executional plan to become a world-class insights function through capability and structure benchmarking, upskilling, and talent assessments.

Chicago, Illinois, Us

Led team focused on driving brand growth through strategic pricing, resetting value proposition, and innovating the restaurant experience.* Led insights team focused on evolution away from Dollar Menu. Conducted exploratory foundational research to identify usage occasion insights and demand spaces, quantifying size of opportunity, optimized concepts based on consumer needs, and market testing platforms to ultimately successfully launch McPick 2 platform nationally. * Led innovation around customer journey work to redefine the experience of the future.

Chicago, Illinois, Us

Led department in charge of representing voice of customer to improve restaurant operations and uncover insights about the customer experience. Spearheaded the repositioning of a call center department into an influential insights department by increasing scope and system demand for customer feedback insights.* Led testing and personally presented business case to senior management leading to launch of first restaurant customer feedback tool (VOICE) driving restaurant improvement, serving as leading indicator of business performance. VOICE ultimately replaced Mystery Shops with an annual system savings of over $10,000,000.* Oversaw annual budget of over $9,000,000, while continuously displaying ability to find savings of 5% to 15% annually through efficiencies and process changes.* Overhauled customer engagement channel mix to align with consumer trends by increasing presence in social media and reducing reliance on higher cost channels.* Created Operations Research Group leading to uncovering causal relationships between customer feedback and operations data.

Chicago, Illinois, Us

Initiated taking a regional position as a development opportunity to gain field experience. Worked closely with regional and owner operator leadership to provide insights to help guide strategic regional plan and overall performance. * Led the business case and gained the successful vote from regional franchisees around launching a customer centric and compelling Everyday Value platform. * Played a lead role creating the comprehensive regional annual strategic plan that ultimately led to a positive shift in business momentum.

Chicago, Illinois, Us

Chicago, Il, Us

Served on the Board of Directors to ensure the customer is protected, informed and having an exceptional experience.

New York, Ny, Us

London , Co

Mba, Marketing Management

Brand Mastery

Bachelor Of Science (Bs), Marketing