Patrick Rooney Email & Phone Number

Hinsdale, IL, US

Transitioned from consultant to FTE to lead full stack of marketing resources focused on leveling up brand to better connect with customers on a global scale across all physical and digital channels and platforms. Drive go-to-market strategy for brand, products, sales enablement tools, and customer experience.Oversee new demand creation drivers including.

Recruited in to bring executive marketing leadership to industry-leading, privately-owned personal safety/less-lethal product manufacturer. Reporting directly to the CEO/owner, was responsible for delivering strategic growth focused on product marketing and commercialization, customer programs, brand storytelling, and digital-first content. Identified.

Brought in to identify priorities and drive synergies across all customer channels and consumer segments for the optimal utilization of marketing resources and tools required to deliver against the financial objectives of the organization directly reporting to the office of the CMO. Oversight of Brand, Shopper and Channel Marketing, Public Relations and.

Appointed to develop and implement multi-year plan to build and lead formal in-house agency model from the ground up. Management of 20-person team. Established best practices for marketing and creative operations, financial performance, and organizational measurement.Define, develop, and implement omni-channel marketing campaigns resulting in over $1.8B in.

Hardline Manufacturers I Online Retailers I Service Providers

Provided in-house executive marketing leadership and general management experience to B2C/B2B clients within the areas of global brand architecture, strategic planning, integrated marketing, business development and creative communications. Successfully implemented 100-day action plans focused on bringing greater enterprise value by directing.

Enlisted to retool the current go-to-market approach by transitioning from a product channel directional enterprise to a customer-centric and integrated marketing operating model. Management of 18-person staff and ownership of $35MM A&P budget focused on driving brand preference, global channel/category sales, and margin performance for an $800MM portfolio.

Retained to develop and execute company’s first ever formal strategic plan to increase circulation and readership by identifying key growth channels and commercialization opportunities within the organization’s most coveted DMAs (Dominant Market Areas). Responsible for 25%, 49%, 63% market readership increases in the retail, education, and hotel/lodging.

Hired to align the go-to-marketing efforts of the enterprise by setting the strategy to acquire, grow and retain business within customer channels and product category segments. Management of 10-person team and ownership negotiation of $30MM vendor trade budget to deliver promotional program offerings. Attained $1MM annual costs savings through the.

Established and oversaw the strategic development and management of a private label/house brand comprising +10,000 skus to compete directly with national brands and big box home improvement centers. Exceeded corporate objective by growing same store sales by 35% annually over a five-year period generating over $650MM in revenue.Developed proprietary brands.

Bachelor Of Arts (Ba), Advertising

Diederich College of Communication

Master Of Business Administration (Mba), Marketing