Set up territory for Northeast Region.Coordinate with sales the Salesforce Application to integrate with operations and customer service.Implemented the call cycles for the sales representatives.Instruct management on goal cycles and budgets for the wholesalers .Work with sales teams and customer service to communicate issues through a structured process.

Pure Shots is a craft spirit brand started in Aarhus Denmark in July 2015. After much success there we have expanded into the UK. I have been involved with the launch of the 2 products Pure Liquorice and Pure Passion Fruit from sales, social media, logistics, and marketing. A true start up experience! Responsible for wholesale management, on and off trade, as well as team management. - Responsible for developing the RTM with On Trade, Wholesale and Off Trade. - Manage Sales team of 5 people for England. - Set sales targets for territories. - Implemented the P/L for the company. - Organised the marketing material for sales team. - Listing in 11 key whole sale customers. - Conducted 8 trade show tastings.

Position Responsibilities• Ongoing market analysis and assessment of competitors and market intelligence with a focus on the future and value creation• Partnered with marketing to provide in-depth analysis and understanding of all channels of distribution within the Market• Analyzed impact of Key programs and evaluated them for their effectiveness and build on successful programs• Recruits, develops, coached and managed performance of direct reports• Developed beverage alcohol insights to advise and inform team on strategies that drive volume and profit growth• Broad understanding of marketplace dynamics, including chain, independents On &Off, Regional Chain Accounts and control states.• Managed T&E and tactical budgets. Communicate any changes in plans/dollars for redistribution based on market needs and competitive activity.• Managed the Distributor from top to bottom and demonstrates key relationships within the network.• Conducted timely business reviews with distributors identifying key issues with recommended courses of action• Maintained proper inventory levels on all brands to insure success of local programming and long term growth.• Demonstrated a keen understanding of pricing as it relates to company, distributor and retail margins.• Maintained an updated price structures for all brands/sizes and markets• Maintained a regular call schedule with distributor/ broker on key retailers/ bar owners in area of responsibility• Demonstrated the ability to network within the existing distributors in each market(s) and interact with the different functions i.e., purchasing, operations, marketing and finance• Ability to interact and manage the local extension of On & Off Premise National Account programs, mandates and recommendations• Ability to observe competitive activity and react to pending threats to objectives and provide feedback to senior management and marketing

Responsible for delivering state level plan by hitting the profit target, reinforcing Pernod Ricard USA's needs and Ways of Working in line with distributor and managing area sales team to execute street level sales and marketing programs in conjunction with the distributor's selling efforts to achieve the predetermined volume, display, ads, distribution and other related brand selling activities in on and off-premise accounts. The ability to evaluate and implement approved programming with key off and on-premise accounts, distributors and the area sales team. Responsible for assisting division marketing managers in the identification of focus vicinity opportunities by brand and joint key account planning during the annual planning process, and managing reporting DM's accordingly. In coordination with reporting DM's, ensure that distributor efforts/visits/programs are aligned around target focus vicinities, key accounts and channels, and the overall market. Ensured training of area sales team and the distributor on Pernod brands and local marketing strategies. Provided accurate and timely communication of changing field conditions that effect volumes, staffing of distributors and competitors to senior management. Incumbent maintains and analyzes market data and prepares reports for senior management on both distributor and District Manager performance. Managed all economic budgets that may be assigned on behalf of the company. Additionally, have secondary responsibility to the regional manager for Pernod Ricard USA's setup and management of pricing, programs, promotional spending and strategies for their area, with the distributor's management and selling organization.