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Digital Standard is a full service online ad agency that utilizes digital means to help small to medium sized businesses grow while maintaining an old school approach in terms of building and servicing our clients. At Digital Standard we don't act like we are the only smart people in the industry, we know there are a lot of them out there. What separates us from everyone else is our dedication to make our clients hard earned money work for them and be 100% transparent in order to feel that they have a partner on their side. We will also help solve the biggest mystery of all for you .... we will give you an idea where your leads are coming from! Expertise:SEM / Pay Per Click - SEO - Email Marketing - Online Display - Social Media Advertising and Reviews Maintenance - WiFi Marketing

- 2012 Rookie Of The Year Encino/Northridge Office- Graduated and ranked Top 3 in the same recruitment class of March 2012- New business revenue of $25,000 per month in less than 9 months in 2012- 2013 Retention Award - Retained 70% of Booked Revenue- Maintained $50,000 worth of new business until November 2013- Transitioned to Strategic Account Executive maintaining a book of business of $80,000 per month with an average of $2,500 per client

- Awarded "Best Dad" by my children

• Maintain exceptional relationship with existing clients • Cultivate and sustain new business relationships• Creates compelling research-based proposals and presentations to enhance Los Angeles Times’ reputation with clients as a media consultant and partner• Create strategic advertising campaigns to successfully meet client’s needs • Uses Scarborough data to generate convincing arguments • Analyze marketing campaigns and create summary reports for clients to ensure its effectiveness• Produce new sales collaterals using industry, marketing and third-party research • Design print and direct mail pieces as well as marketing materials• Develop competitive pieces showcasing the advantages of Los Angeles Times different advertising platforms (Print, TV, Digital, Internet, Events and Custom Marketing)• Research and analyze industry trend by category (Automotive, Health Care, Retail…)• Introduce new advertising products to clients as well as other Account Executives• Process all advertising orders prior to deadline

• Maintain exceptional relationship with existing clients • Cultivate and sustain new business relationships• Creates compelling research-based proposals and presentations to enhance Time Warner Cable’s reputation with clients as a media consultant and partner• Create strategic advertising campaigns to successfully meet client’s needs • Uses Scarborough data to generate convincing arguments• Uses Nielsen Arianna for Overnight/Program Ratings• Analyze marketing campaigns and create summary reports for clients to ensure its effectiveness• Produce new sales collaterals using industry, marketing and third-party research • Develop competitive pieces showcasing the advantages of Time Warner Cable’s different advertising platforms (TV, Digital, On Demand)• Research and analyze industry trend by category (Automotive, Health Care, Retail…)• Introduce new advertising products to clients as well as other Account Executives• Process all advertising orders prior to deadline• Uses Nielsen Arianna for Overnight/Program Ratings

• Handled the Retail Advertising Department for all their advertising and marketing needs• Process paper works for print and digital advertising • Report sales figures and forecast projections• Introduce new advertising and marketing programs to sales force• Manage revenue reports for the department• Involved in special projects such as feasibility study of new advertising and marketing products/campaigns

• Handled a team consisting of more than 50 advertising sales representatives• Act as a supervisor for retail sales coordinators• Deals with the coordination of getting flyers, post-its & special sections printed & inserted in the publication• Approves run & cost to pay third party invoices • Provide an updated revenue report to top management for inserts & direct mail programs• Handle special rate quotes for different types of mail piece not in the rate card that’s being inserted in the newspaper• Very involved in back end processes and procedures and act as a source of information (regarding rates, product & distribution codes, paper work, deadlines, procedures, etc.) for employees and clients as well• Involved in the training of newly acquired coordinators & sales reps• Support in handling manager accounts by filling in & going to the client upon managers request• Handle client calls when reps are on vacation or on sick leave• Sell into special sections but very seldom• Assures that all ads & space reservations are in prior to deadline• Involved in the process of interviewing coordinator position applicants• Was part of a team that launched Valley News (community paper)• Ensures that the Valley News (community paper) layout ensuring meets both editorial and advertising department standards