HRI is a full service consultation agency focused on multi unit retail, QSR, franchise, and online ecommerce businesses.

Responsible for all marketing and branding activity for Quality Fresca division of Quality Restaurant Group. Quality Fresca operates 70+ Moe's Southwest Grill locations throughout the South East. Lead the execution of all marketing, branding, and off premise marketing functions for the private equity firm newly launched division.

Welcome to Moe’s! Responsible for the development and execution of all local and regional marketing programs for Welcome To Moe's Inc headquarter in Jacksonville FL. Operating 60+ locations throughout District of Columbia, Maryland, Virginia, South Carolina, Georgia, and Florida regions. Oversaw all media plans, digital marketing efforts, media relations, sports marketing, budgets and marketing strategies. Developed and optimized all traditional and nontraditional growth revenue channels. Managed a team of five field marketing managers and design team on their efforts within the company's operating region. Welcome To Moe's Inc. operates Moe’s Southwest Grill, a fast-casual restaurant that serves awesomely good, fresh, southwestern food in an environment that rocks.

Responsible for leading, developing, and implementing comprehensive customized marketing strategies to achieve client's goals and objectives. Managed teams of brand managers, designers, media buyers, account managers, and outside agency partners to develop and execute strategic marketing communication plans. Developed strategic direction of all marketing communications, including overall media strategy, design, public relations, and digital/social media strategy. Directed internal communications plan to clients and ensure all business objectives were achieved.