Patrick Wiltse Email & Phone Number

Canada

Provide photography, videography, copywriting, design, and strategy consultation services for a diverse range of clients, producing high-quality visuals and compelling messaging for marketing, branding, and storytelling purposes.

Vancouver, British Columbia, Canada

Co-authored the brand strategy and creative guidelines for an international hospitality brand. Shot and edited property photos and coordinated with agency partners to prepare the brand for public launch, gaining mentions from reputable publishers including Forbes, Vancouver Sun and more.

Whistler, British Columbia, Canada

Managed the digital presence of a top-rated boutique hotel in Whistler Village, driving revenue and brand loyalty with search-optimized blog posts and website content, sales funnel optimization, original and crowdsourced media, content partnerships and media coverage, email promotions and automation, social media management, loyalty incentives, and digital advertising.Significantly increased website traffic (>50%) and website conversion rate (>100%), generated 5:1 ROAS with Google AdWords, maintained social media engagement above 10% and email open rates above 25%, and earned the coveted TripAdvisor Traveller's Choice award as one of Canada's top hotels based on online reviews.Shot and edited photos and videos to promote the hotel aesthetic and Whistler lifestyle, compiling a comprehensive library of brand media. Designed graphics, flyers and email newsletters, building attractive customizable templates for ongoing use. Reviewed proposals and negotiated contracts with influencers and promotional partners. Maintained a press kit of brand assets and key information. Facilitated media coverage and provided comment to media outlets including the CBC.Tracked KPIs and leveraged data insights for strategic planning. Performed regular content audits and leveraged Google Analytics to identify content creation and optimization opportunities.Hired and managed freelancers for specialized tasks and projects. Ensured work was delivered on time and budget.

Ontario, Canada

Launched and managed a wellness and lifestyle blog that attracted over two million unique pageviews. Designed the brand identity, content guidelines, and WordPress site. Published original articles and guest submissions. Managed social media accounts and email newsletter, growing an organic following of 20,000 regular readers.

Brantford, Ontario, Canada

Produced and promoted content for a small business incubator with a focus on SaaS and high-ticket eLearning products. Managed digital advertising for multi-7-figure product launch campaigns. Designed ad creative, set targeting parameters, monitored performance metrics and performed ongoing optimizations.Produced marketing and educational videos. Used sponsored videos and watch-length retargeting to curate engaged audiences and drive conversions.Developed a content repurposing system to transform video livestreams into various content pieces for digital distribution. Designed shareable graphics and wrote copy for web, social media and email promotions.

Cambridge, Ontario, Canada

Generated brand awareness for a real estate SaaS provider by executing their digital content strategy.Published blog posts and email newsletters, contributed to external publications, and managed social media accounts. Reported on performance metrics. Supported the Campaign Manager and Sales Manager with promotional copy and copy editing. Collaborated with videographers, developers, designers, and other stakeholders to feed the content funnel and redesign the corporate website.

Toronto, Ontario, Canada

As a Digital Marketing Intern at FoodiePages, I managed their WordPress site and social channels, producing unique photo, video, and written content for blog and social, and collaborating with chefs and influencers to promote gift boxes and other featured items.

Bachelor Of Arts - Ba, Hons Spec Media, Information, And Technology

Activities and Societies: Published in the Faculty of Media and Information Studies Undergraduate Journal. VP Media for Western Snowboard.

Certificate, Writing